Sampa The Great Released New Single Location
The artist debuted the track ahead of her upcoming album Nu Zamrock due later this month.
Updated on Oct. 7, 2026 in Hip-Hop and Rap
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Sampa The Great has released her latest single, Location, which was produced by Cadenza. The song explores the disparity between the global reach of African music and the resources available to its creators.
Why it matters
The release serves as a precursor to her upcoming studio album, which integrates Zamrock influences with elements of soul, poetry, and hip-hop. It also highlights the artists personal connection to the genre, following her discovery that her uncle was a member of the band WITCH.
The upcoming album Nu Zamrock consists of 16 tracks. It follows the artist's previous major releases including 2019's The Return and 2022's As Above, So Below.
The players
Sampa The Great
An acclaimed artist known for blending diverse musical influences including hip-hop, soul, and traditional Zambian sounds.
Cadenza
A music producer who worked on the production of the new single Location.
WITCH
A influential band from the 1970s Zamrock movement that featured the uncle of Sampa The Great as a member.
Loma Vista Recordings
The record label responsible for the release of the upcoming Nu Zamrock album.
The details
The single Location arrives with an official visualiser to accompany the track. The album, which will be released by Loma Vista Recordings, features contributions from Sia, KAMAUU, and Nicole.
Timeline
The Zamrock movement reached its peak in the 1970s.
Sampa The Great released her debut album The Return in 2019.
The album As Above, So Below was released in 2022.
The single Can't Hold Us was released in 2025.
The album Nu Zamrock is scheduled for release on October 30, 2026.
Industry Dynamics
This release follows the legacy of the 1970s Zamrock movement in Zambia, bridging a historic cultural sound with contemporary global hip-hop. It positions Sampa The Great as a key figure in the effort to reclaim African musical heritage within the modern recording industry.
Fans can now stream the new single across major digital platforms following its official release. The upcoming 16-track album Nu Zamrock will be available for purchase and streaming on October 30, 2026.
The takeaway
The artist utilizes her platform to critique systemic imbalances within the global music industry while honoring her ancestral roots. Listeners can explore the fusion of Zamrock and modern hip-hop to understand the evolution of this cross-generational sound.
What happens next
Sampa The Great is scheduled to perform in London on November 4, 2026.
Further reading
Learn more about the latest developments in the genre at Hip-Hop and Rap.
Live Poll
Do you typically attend live shows after hearing a new single from an artist?
