Michael Fasciano Named Judge for The Drum B2B Awards
The veteran marketer joins the panel for the industry awards after 20 years of experience in the B2B sector.
Updated on Oct. 7, 2026 in Advertising
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Michael Fasciano has been appointed as a judge for The Drum Awards for B2B. He brings two decades of marketing experience to the role as the industry prepares for shifts in 2026.
Why it matters
His selection highlights the growing importance of strategic GTM architect capabilities in modern B2B marketing. Expert judging panels provide critical benchmarks for how teams should integrate sales and product functions.
Michael Fasciano possesses 20 years of B2B marketing experience, including previous leadership roles at IBM, Goldman Sachs, and Digitas.
The players
Michael Fasciano
He is a B2B marketing leader at Insperity who authors the Marketing Growth Conversations newsletter and has previously worked at IBM and Goldman Sachs.
The Drum Awards for B2B
This is an industry competition that honors excellence in business-to-business marketing strategies and execution.
The details
Fasciano currently holds leadership roles at Insperity and authors the LinkedIn newsletter Marketing Growth Conversations. He emphasizes that successful AI implementation in marketing requires cross-functional collaboration and workforce upskilling rather than just new software adoption.
Timeline
2026 marks the year Fasciano advocates for the adoption of GTM architect capabilities in marketing strategies.
Market Landscape
The appointment reflects a broader trend of integrating GTM architect capabilities into marketing teams to drive cross-functional collaboration. This focus positions organizations to move beyond mere content volume toward more targeted, persona-based account engagement.
Marketers and B2B professionals can look to these award standards to understand which strategies are currently valued by industry leaders. Adoption of these methodologies may influence how companies structure their own product and sales collaborations.
The takeaway
Focusing on cross-functional collaboration rather than just the volume of content produced is key to modern marketing success. Professionals should prioritize the development of GTM architect skills to better align their marketing with sales and service departments.
Further reading
For more on industry benchmarks and professional recognition, explore the Advertising section.
Source note: This article includes information reported by The Drum.
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Do you trust that most companies successfully integrate new technologies into their current work culture?
