Mars Petcare Appointed New Global Nature Manager
The company has tapped Vivian Ribeiro to lead its global deforestation and emissions reduction strategy.
Updated on Oct. 7, 2026 in Environmental
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Mars Petcare has hired Vivian Ribeiro as its new Global Nature Manager to spearhead efforts to reduce the deforestation impact of its supply chain. Ribeiro joins the company to oversee strategies for key forest-risk commodities including beef, cocoa, palm oil, pulp, and soy.
Why it matters
The appointment aims to accelerate Mars in its efforts to address commodities that account for over 87% of its greenhouse gas emissions linked to land-use change. Ribeiro will utilize technical geospatial monitoring to ensure sourcing decisions align with deforestation-free goals.
Mars identified five raw materials—beef, cocoa, palm oil, pulp and paper, and soy—that account for more than 50% of the firm's total land-use area. These five commodities are responsible for over 87% of emissions linked to land-use change.
The players
Vivian Ribeiro
The new Global Nature Manager at Mars Petcare previously held a leadership role at the land-tech company Meridia.
Mars Petcare
This global company operates across more than 130 countries and employs 100,000 associates.
Meridia
This land-tech firm focuses on methodology and R&D related to land use and supply chain monitoring.
The details
Ribeiro, who previously served as VP of Methodology and R&D at land-tech company Meridia, will bridge technical supply chain mapping with operational sourcing decisions. Her role is central to managing the environmental footprint of Mars Petcare, which currently employs 100,000 associates across more than 130 countries.
Timeline
2015: Baseline year for corporate land-use and emissions reduction metrics.
Early 2024: Vivian Ribeiro joined the land-tech firm Meridia as an advisor.
2025: Mars recorded an 8.6% reduction in total land use.
2030: Target year for a 50% reduction in value chain emissions.
2050: Long-term target year for achieving net zero emissions.
The Big Picture
The appointment follows a pattern set by the Paris Agreement net-zero emissions targets by aligning corporate operational goals with global climate standards.
Enhanced supply chain monitoring and deforestation-free sourcing can lead to more transparent and sustainable pet food products. Consumers may see shifts in sourcing standards for common ingredients as the company works to meet its 2030 and 2050 environmental targets.
The takeaway
Large corporations are increasingly integrating advanced geospatial technology to monitor their environmental impact beyond traditional reporting. This shift reflects a move toward data-driven accountability in global supply chains.
Further reading
For more information on industry sustainability initiatives, visit the Environmental section.
Source note: This article includes information reported by ESG News.
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