JioHotstar Has Expanded Into Middle East Markets
The streaming platform partnered with STARZPLAY to bring content to the Middle East and North Africa.
Updated on Oct. 7, 2026 in Middle East
JioHotstar has officially launched its services across the Middle East and North Africa through a strategic partnership with STARZPLAY. The company celebrated the expansion by illuminating the Burj Khalifa in Dubai with promotional material for the show India Ke Top 1%.
Why it matters
This partnership marks a significant push for JioHotstar to capture a broader international audience by leveraging existing regional infrastructure. The collaboration aims to integrate Indian programming directly into the Middle Eastern digital media landscape.
JioHotstar has entered the Middle East and North Africa market, where the television show India Ke Top 1% is featured as a key promotional draw. The program airs on Star Plus every Saturday and Sunday at 8 PM.
The players
JioHotstar
JioHotstar is a major streaming service that provides digital access to television shows, movies, and interactive content.
STARZPLAY
STARZPLAY is a subscription-based video-on-demand service that operates across the Middle East and North Africa region.
Star Plus
Star Plus is a prominent general entertainment television channel that broadcasts popular programming in India.
The details
The launch event featured a large-scale Big Bang display on the Burj Khalifa, highlighting the show India Ke Top 1%. Viewers in the newly serviced regions can now access the platform and engage with the show via interactive play-along features on JioHotstar.
Timeline
India Ke Top 1% airs on Star Plus every Saturday and Sunday at 8 PM.
Travel Outlook
This service expansion follows the established trend of South Asian streaming providers targeting the Middle East and North Africa. It positions JioHotstar to capture audiences in a market experiencing significant growth in digital media consumption.
Viewers in the Middle East and North Africa can now access JioHotstar content directly through the new partnership with STARZPLAY. Fans of India Ke Top 1% should check local listings to align with the 8 PM weekend broadcast schedule.
The takeaway
The move enables viewers to engage with interactive Indian entertainment content outside of its original home market. This expansion signals a broader intent to streamline global access to regional media through local service partnerships.
Further reading
For more on the media landscape in the region, visit the Middle East section.
