Cosmos Sport Acquired Sport Vision Greece
Cosmos Sport purchased the retailer while parent company JD Sports secured full ownership of the brand.
Updated on Oct. 7, 2026 in Business Strategy
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Cosmos Sport has finalized the acquisition of 100% of Sport Vision Greece shares from BDS Sport Group LTD. Simultaneously, JD Sports exercised its option to acquire the remaining 20% stake in Cosmos Sport.
Why it matters
The deal consolidates regional retail operations as Sport Vision Greece seeks financial stabilization following a loss-making year. It also aligns with a growing consumer market shift toward athleisure clothing and footwear.
Sport Vision Greece reported €13.3 million in short-term liabilities against 2024 operating losses of €5.26 million. Cosmos Sport enters the deal with a €22.7 million cash surplus and recorded a 55.17% increase in pre-tax profit in 2025.
The players
Cosmos Sport
This athletic retailer operates across Greece and Cyprus with a focus on sports footwear and apparel.
Sport Vision Greece
This regional retail entity manages the Sport Vision, Buzz, and TIKE brands.
JD Sports
This global sports fashion retailer is based in the United Kingdom and maintains a strategy of international expansion.
BDS Sport Group LTD
This entity served as the seller of the 100% stake in Sport Vision Greece.
The details
Cosmos Sport purchased all shares from BDS Sport Group LTD, adding the Sport Vision, Buzz, and TIKE brands to its portfolio. The move follows JD Sports decision to move to full ownership of Cosmos Sport, having first acquired an 80% stake in 2021.
Timeline
2021: JD Sports acquired an 80% stake in Cosmos Sport.
2024: Sport Vision Greece recorded operating and net losses.
2025: Cosmos Sport increased its sales by 16.12% to €212.17 million.
August 28, 2026: JD Sports exercised its option to acquire the remaining 20% stake in Cosmos Sport.
Market Landscape
The acquisition reflects the broader consolidation of European sports retail as major players seek to capture regional market share. This move directly capitalizes on the sustained consumer shift toward athleisure footwear and clothing.
Customers of Sport Vision, Buzz, and TIKE may see changes in store operations and branding as the company integrates under new ownership. The deal aims to stabilize the retailer, potentially impacting local retail availability and service quality across the region.
The takeaway
The move secures the future of several major retail brands in the region while positioning Cosmos Sport for further growth under the umbrella of a global retailer. Consumers should expect a streamlined retail experience as the new ownership integrates these operations into their wider network.
Further reading
For more on industry consolidation, see our latest coverage on Business Strategy.
Source note: This article includes information reported by Η Ναυτεμπορική.
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