Best Western Has Won Best Midscale Chain Award

The hotel brand secured the industry honor for the tenth consecutive year at a gala event held in Singapore.

Updated on Oct. 7, 2026 in Hotels

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Best Western Hotels & Resorts secured the Best Midscale Hotel Chain award at the Travel Weekly Asia ceremony, marking ten consecutive years of industry recognition. AI Illustration. Upload story photo >

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Best Western Hotels & Resorts earned the title of Best Midscale Hotel Chain at the Travel Weekly Asia awards ceremony. The recognition marks a decade of consecutive wins for the hospitality company.

Why it matters

The annual award is decided by votes from readers of Travel Weekly Asia, reflecting long-term consumer confidence in the brand. This consistent performance underscores the company's established presence in the competitive midscale hotel market.

Best Western Hotels & Resorts has secured the Best Midscale Hotel Chain honor for 10 years in a row. The company is currently celebrating its 80th anniversary following its founding in 1946.

The players

Best Western Hotels & Resorts

This global hotel brand operates as part of BWH Hotels and recently marked 80 years in the hospitality industry.

Travel Weekly Asia

This industry publication serves the Asian travel market and organizes annual awards based on reader sentiment.

The details

The award was presented during a gala ceremony in Singapore on October 1, 2026. Over the last 12 months, BWH Hotels has increased its regional footprint through portfolio expansions in Thailand, Vietnam, Indonesia, Pakistan, and the Philippines.

Timeline

  1. The BWH Hotels company was founded in 1946.

  2. The Travel Weekly Asia awards ceremony occurred on October 1, 2026, in Singapore.

  3. The company expanded its hotel portfolio across Asia from October 2025 to October 2026.

Travel Outlook

This award cycle highlights the ongoing strength of legacy hospitality brands in a rapidly evolving Asian tourism market. As the region sees increased travel volumes, established chains continue to leverage consistent service standards to maintain their market position.

Travelers can expect consistent service standards across the chain's expanding portfolio of properties in Southeast Asia and Pakistan. This award recognition serves as an indicator for reliability when booking midscale accommodations in these emerging markets.

The takeaway

Travelers often look to industry awards as a signal of property quality and service reliability. Implementing these rankings into a booking strategy can help ensure consistent experiences across international destinations.

Further reading

For more on industry performance, see the latest updates on Hotels.

Source note: This article includes information reported by TTR Weekly.

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