Anjali Madan Named Consumer Experience Lead at Mondelēz
The veteran marketer has taken on a regional leadership role overseeing consumer experience across Southeast Asia.
Updated on Oct. 7, 2026 in People
Mondelēz International has appointed Anjali Madan as its new Consumer Experience Lead for Southeast Asia. She transitions into this leadership role after more than eight years of service with the company.
Why it matters
This appointment places a seasoned marketing veteran at the helm of regional strategy as the company seeks to refine its consumer engagement across key Asian markets.
Anjali Madan brings over 20 years of professional experience in marketing, digital, and consumer experience to her new role. She has already contributed over eight years of service to Mondelēz International.
The players
Anjali Madan
She is a marketing executive with over 20 years of experience who previously worked at firms including Mindshare and Madison Media.
Mondelēz International
This is a global snack and beverage corporation known for producing various food brands around the world.
The details
Madan will now guide consumer experience efforts across the Southeast Asia region. Her extensive background includes previous roles at Mindshare, Madison Media, Virgin Mobile India, TVS Motor Company, and Mindshare Fulcrum.
Timeline
The appointment was officially announced on October 7, 2026.
Market Landscape
This appointment aligns with the ongoing industry shift toward digital-first consumer experience models in Southeast Asia. The move underscores a broader corporate strategy to secure experienced leadership to navigate competitive growth in the region.
The change in leadership is unlikely to have an immediate impact on retail pricing or product availability for the average shopper. Customers may eventually see changes in digital engagement or brand experience as new regional strategies are implemented.
The takeaway
Anjali Madan's transition highlights the value large multinationals place on deep institutional knowledge when appointing regional leaders. Her broad industry background suggests an increased focus on integrating diverse marketing expertise into the company's regional consumer strategy.
Further reading
For more on executive shifts, visit the People section.
