WildBrain Signed Global Peanuts Television Deals
The company has licensed three animated series to multiple international broadcasters across several continents.
Updated on Oct. 6, 2026 in Television
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WildBrain has finalized international broadcast television distribution deals for The Snoopy Show, Snoopy in Space, and Camp Snoopy. The agreement spans various broadcasters throughout Europe, North America, Africa, and the Asia-Pacific region.
Why it matters
These licensing agreements expand the global television footprint for the Peanuts franchise following recent structural changes in ownership. The deals allow international audiences broader access to these specific animated series through local partners.
The licensed catalog includes 39 episodes of The Snoopy Show at 22 minutes each, 24 episodes of Snoopy in Space at 8 minutes each, and 13 episodes of Camp Snoopy at 22 minutes each. WildBrain previously sold a 41% stake in the Peanuts brand to Sony.
The players
WildBrain
WildBrain is a global kids and family entertainment company headquartered in Canada that produces and distributes animation.
Sony Music Entertainment and Sony Pictures Entertainment
These two entities collectively hold a 41% stake in the Peanuts brand following a transaction in 2026.
The details
Broadcasters including RSI, Panda Kids, Knowledge Kids, and TV Azteca are among those securing rights to air the content on television screens. The partnerships were facilitated by sales meetings at industry events like MIPJunior and MIPCOM.
Timeline
WildBrain sold a 41% stake in Peanuts to Sony in March 2026.
The new international television deals were announced on October 6, 2026.
Industry Dynamics
These licensing deals reflect a shift in how legacy intellectual property is managed following the 2026 acquisition of a 41% stake in Peanuts by Sony. The move signals a broader strategy to maximize the global television presence of the Peanuts brand under its updated ownership structure.
Viewers in regions including Switzerland, Portugal, Canada, Mexico, and various African and Asian countries will see these series appear on local television networks. Availability and scheduling will depend on the specific programming decisions of the local broadcasters in each market.
The takeaway
The Peanuts franchise continues to maintain a significant presence in global media markets through sustained international licensing partnerships. Viewers interested in these shows should check local television listings for specific air dates in their home region.
Further reading
For more on industry developments, visit the Television section.
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