VentureFruit Has Launched Adore Apple Program
The company introduced climate-resilient apple varieties developed over twenty years.
Updated on Oct. 6, 2026 in Healthy Food
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VentureFruit unveiled the Adore brand, a new program for climate-resilient apple varieties, at the Fruit Attraction event in Madrid. The initiative follows two decades of breeding and development through the Hot Climate Partnership.
Why it matters
The program addresses the need for varieties that can thrive amid changing growing conditions while meeting demand in the premium apple category. It provides growers with specific options suited to their regional climates.
The program features two initial varieties that offer a harvest window difference of four to six weeks. Currently, 120 hectares of land in Catalonia are licensed for production.
The players
VentureFruit
This organization specializes in the commercialization and management of new fruit varieties.
Hot Climate Partnership
This entity is a collaboration focused on long-term breeding and development of fruit adapted to warmer temperatures.
The details
Licensees are responsible for selecting varieties tailored to their specific markets and managing the entire process from growth to retail distribution. Research and agronomic evaluations for these apples were conducted across Spain, Germany, France, Italy, and Hong Kong.
Timeline
The program breeding and development spanned over two decades.
The official program launch was marked on October 6, 2026.
Culture Shift
This launch represents a formal transition from long-term climate-resilient research to active consumer-facing retail programs. It aligns with broader agricultural movements toward stabilizing crop yields against unpredictable weather patterns.
Consumers can expect to see these climate-resilient apples in markets as supply chains expand beyond the initial licensed regions. The staggered harvest windows will influence when specific varieties appear on grocery shelves throughout the year.
The takeaway
The introduction of Adore apples highlights how long-term scientific breeding can successfully shift production models to meet environmental challenges. Growers are now better equipped to choose varieties that balance climate suitability with consumer preference.
Further reading
Learn more about agricultural innovation on our Healthy Food page.
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Do you support the development of genetically or scientifically adapted crops to counter climate change?
