Studiocanal Expanded Paddington Licensing Partnerships
The studio has launched new product collaborations as it prepares for the character's 70th anniversary in 2028.
Updated on Oct. 6, 2026 in Family
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Studiocanal Kids & Family has introduced new Paddington-themed licensing deals to reach broader audiences. The expansion includes a childrenswear line in the United States and a footwear collection with Crocs.
Why it matters
The company is targeting Gen Z and young adults by extending the Paddington brand into fashion, accessories, and premium lifestyle categories. These partnerships align with the core values of kindness, optimism, and togetherness associated with the franchise.
The Paddington franchise currently includes three blockbuster films, a television series, and a musical. The brand is preparing for the 70th anniversary of the character in 2028.
The players
Studiocanal
This French film production and distribution company manages the Paddington franchise and oversees its global licensing strategy.
Crocs
This global footwear brand produces foam clogs and partnered with Studiocanal for a licensed product collection.
Janie and Jack
This clothing retailer focuses on premium childrenswear and is the partner for the new Paddington collection in the United States.
Le Toy Van
This manufacturer specializes in traditional wooden toys and collaborates with global brands for licensed products.
The details
Beyond the recent Crocs footwear launch and the Janie and Jack apparel line, Studiocanal has partnered with Le Toy Van for a new collection of licensed wooden toys. The company is simultaneously developing both a fourth live-action film and a new animated feature film to grow the franchise.
Timeline
A Paddington footwear collection with Crocs launched in October 2026.
Paddington: The Musical will debut at the Al Hirschfeld Theater in April 2027.
The Paddington character reaches its 70th anniversary in 2028.
Industry Dynamics
The brand follows the ongoing industry shift toward multi-platform franchise expansion for legacy IP. Studiocanal is leveraging its decades-old character to drive simultaneous growth across retail, theatrical, and cinema segments.
Consumers can now access the new Paddington collections through retail channels including Janie and Jack in the United States and the Crocs footwear line. Theatergoers will also be able to purchase tickets for the upcoming Broadway debut in New York starting in 2027.
The takeaway
Legacy brands often sustain relevance by diversifying across multiple media formats and retail partnerships. Fans can expect continued engagement as the franchise builds momentum toward its milestone anniversary.
What happens next
Paddington: The Musical is scheduled to make its Broadway debut at the Al Hirschfeld Theater in April 2027.
Further reading
Learn more about the latest developments in the sector on our Family page.
Source note: This article includes information reported by Licensing.
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