Social Media Agency SAMY Acquired Get Engaged
The Madrid-based firm purchased the U.S. agency to expand its reach in the American social media market.
Updated on Oct. 6, 2026 in Advertising
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Madrid-based social media firm SAMY has acquired the U.S.-based agency Get Engaged in a cash-and-equity deal. Get Engaged will serve as the primary operational base for the parent company within the United States.
Why it matters
SAMY pursued the deal to broaden its American presence, while Get Engaged sought additional resources to accommodate growing client demand for social media services. The acquisition marks a strategic expansion for SAMY into the U.S. advertising sector.
SAMY maintains a global network of 20 offices and approximately 1,200 employees. The acquisition brings more than 120 staff members from Get Engaged into the combined corporate entity.
The players
SAMY
A social media agency headquartered in Madrid that operates 20 offices worldwide.
Get Engaged
An American digital agency with operational hubs in Atlanta, New York, Nashville, and Los Angeles that has maintained profitability since 2016.
Alex Dermer
The cofounder of Get Engaged who will serve as the CEO of the agency following the acquisition.
The details
Founded in 2016, Get Engaged operates hubs in Atlanta, New York, Nashville, and Los Angeles. Following the transition, the founders of Get Engaged will retain ownership stakes, and Alex Dermer will step into the role of CEO for the agency.
Timeline
Alex Dermer cofounded Get Engaged in 2016.
SAMY officially acquired Get Engaged on October 6, 2026.
Market Landscape
This acquisition follows the pattern of consolidation within the global digital advertising industry, as agencies seek scale to handle cross-border social media campaigns. By integrating a profitable U.S. agency, SAMY strengthens its position against other international firms competing for multinational social media accounts.
Clients of Get Engaged may see changes in service capacity and resources as the agency integrates into SAMY. Existing brand loyalty programs and service agreements are expected to continue under the new ownership structure.
The takeaway
This merger highlights the continued importance of regional expertise in global digital marketing strategies. Companies looking to expand abroad often find that acquiring established local agencies is the most effective way to secure a foothold in new markets.
Further reading
Explore more analysis regarding industry shifts in Advertising.
Source note: This article includes information reported by Adweek.
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