PureForge Appointed Grant Hanson as Revenue Chief
The braking technology firm has hired Grant Hanson to spearhead its expansion into commercial and OEM markets.
Updated on Oct. 6, 2026 in Auto Parts
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PureForge has named Grant Hanson, a veteran with 30 years of experience, as its new Chief Revenue Officer. The company is now focusing on scaling its proprietary braking technology to meet upcoming European emissions standards.
Why it matters
PureForge is leveraging its patented technology to transition from serving law enforcement agencies into the broader commercial and OEM automotive sectors ahead of upcoming European regulatory deadlines.
PureForge holds 47 issued patents and offers a 3-year, 100,000-mile warranty on its brakes. The company's products have logged 15 million miles of service across 120 public safety agencies.
The players
Grant Hanson
He is the new Chief Revenue Officer at PureForge who brings 30 years of business leadership experience to the role.
PureForge
This company develops advanced braking technology and currently serves 120 public safety agencies worldwide.
TÜV NORD
This German testing and certification organization evaluates technical safety and compliance standards for automotive products.
The details
Grant Hanson is tasked with building a global go-to-market strategy to promote Atomic-Forged technology, which modifies rotor surfaces at the micron level to minimize particulate emissions. The company aims to achieve an 80% reduction in brake particulate matter compared to standard systems.
Timeline
TÜV NORD Germany verified the emission levels of the braking technology in May 2026.
The appointment of Grant Hanson was officially announced on October 6, 2026.
Europe has set a deadline for Euro 7 emission compliance for November 2026.
Roadmap
The firm is aligning its product development with the Euro 7 emission standards to capture market share among commercial and OEM manufacturers. This expansion follows a trajectory aimed at replacing conventional brake components with high-performance alternatives.
Commercial fleet operators and automotive manufacturers may see new options for brake maintenance and procurement that prioritize longevity and lower emissions. These advancements could eventually influence the replacement parts available to the daily driver seeking reduced vehicle particulate output.
The takeaway
PureForge is leveraging its successful performance in the public safety sector to address the growing global demand for cleaner automotive parts. Drivers and fleet managers should monitor how new emission-compliant components integrate into standard vehicle maintenance schedules.
Further reading
Learn more about the latest innovations in Auto Parts.
Source note: This article includes information reported by THE SHOP.
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