Princess Reema Joined All Women's Sports Network
The Saudi ambassador to the US has been appointed as an adviser to help expand the reach of the media platform.
Updated on Oct. 6, 2026 in Women’s Issues
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Saudi Arabian ambassador to the US Princess Reema Bandar Al-Saud has joined the All Women's Sports Network as an adviser. The platform, co-founded by Whoopi Goldberg, seeks to boost the global visibility of female athletes.
Why it matters
The appointment aims to bridge the gap in international exposure for female athletes while expanding coverage of women's sports within the Middle East and beyond. It builds on the network's mission to professionalize and centralize women's athletic programming globally.
The network attracted 1.5 million viewers in just 10 days on Pakistan's Tamasha platform. Plans are underway to host at least four global sports festivals in 2027 across Saudi Arabia, the US, and Britain.
The players
Princess Reema Bandar Al-Saud
She currently serves as the Saudi Arabian ambassador to the United States.
All Women's Sports Network
This media platform is dedicated to increasing the global visibility and professional coverage of women's sports.
Whoopi Goldberg
She is an acclaimed American actress and television personality who co-founded the All Women's Sports Network.
The details
The All Women's Sports Network plans to host festivals that integrate competitive games, training camps, entertainment, and retail opportunities. This expansion follows the network's 2025 move to begin airing matches from the Saudi Women's Premier League, which originally launched in 2022.
Timeline
The Saudi Women's Premier League was launched in 2022.
The All Women's Sports Network began airing Saudi league matches in 2025.
Princess Reema Bandar Al-Saud joined the network as an adviser on October 6, 2026.
The network is scheduled to host its first Middle East sports festival in the first quarter of 2027.
Culture Shift
This move highlights the growing institutional commitment to elevating women's athletics through dedicated, high-production media platforms. It represents a departure from traditional sports broadcasting models by creating an ecosystem that integrates competitive play with entertainment and retail.
Viewers can expect increased access to international women's sports coverage as the network expands its festival model globally. The upcoming sports festivals will offer fans opportunities to engage directly with athletes through training camps and live retail experiences.
The takeaway
The appointment of a high-profile diplomat suggests that international sports partnerships are becoming a key pillar of cultural exchange. Fans should monitor local announcements regarding the 2027 sports festival locations to see if these events will arrive in their region.
Further reading
For more insight into the current landscape of sports and equity, visit Women’s Issues.
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