Pinnacle Hired Two Creative Directors
Pinnacle reorganized its creative department into two distinct studios led by new executive creative directors.
Updated on Oct. 6, 2026 in People
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Pinnacle reorganized its creative department into an experiential studio and an environmental studio in 2026. This shift followed the hiring of Allison Beck and Erin Kana as Executive Creative Directors.
Why it matters
The reorganization was driven by client demand for increased agency involvement in shaping core creative concepts. This structure aims to redefine the agency's internal capabilities and service offerings.
Both Allison Beck and Erin Kana bring 15 years of industry experience to their new leadership roles at Pinnacle. The agency itself has operated since its founding in 1998.
The players
Allison Beck
She serves as the Executive Creative Director leading the experiential studio.
Erin Kana
She serves as the Executive Creative Director leading the environmental studio.
Pinnacle
This creative agency has provided design and engagement services since 1998.
The details
The newly formed experiential studio focuses on developing brand engagement concepts, while the environmental studio is tasked with designing branded physical spaces. These moves provide a dedicated framework for the agency to handle diverse creative requests from clients.
Timeline
Pinnacle was founded in 1998.
Allison Beck joined the agency in May 2026.
Erin Kana joined the agency in July 2026.
The article detailing these changes was published on October 6, 2026.
Market Landscape
This move mirrors the broader industry shift toward integrated experiential marketing services. By reorganizing into specialized studios, Pinnacle positions itself to compete more aggressively for high-stakes brand engagement contracts.
Clients can expect a more specialized service model when interacting with the agency's creative teams. This reorganization is intended to streamline communication and deliver more tailored solutions for brand engagement and physical design projects.
The takeaway
Specialized internal studios allow agencies to provide more targeted creative output for complex client needs. This shift underscores the importance of matching executive leadership expertise with specific service-line requirements.
Further reading
Learn more about the latest leadership changes in the industry by visiting the People section.
Source note: This article includes information reported by EXHIBITOR Online.
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