NOVUS Appointed Moyna Bierma to Lead European Dairy Sales
Bierma will manage the expansion of the C.O.W.S. Program across the Benelux region, the U.K., and Ireland.
Updated on Oct. 6, 2026 in People
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Agricultural company NOVUS has appointed Moyna Bierma as its new dairy sales manager for the Benelux region, the U.K., and Ireland. She is tasked with introducing the company's established C.O.W.S. Program to the European market.
Why it matters
The appointment aims to leverage Bierma's technical expertise to expand dairy services and improve cow health, welfare, and sustainability across European operations. This strategic move marks the company's commitment to scaling its farm assessment services internationally.
The C.O.W.S. Program has operated in the U.S. for more than 10 years, serving as the benchmark for the new European expansion. Moyna Bierma brings experience from previous roles at Lely International and Rovecom.
The players
NOVUS
NOVUS is a global company that provides health and nutrition solutions for livestock and animals.
Moyna Bierma
Moyna Bierma is an animal science expert who previously held positions at Lely International and Rovecom.
The details
Moyna Bierma will lead the adaptation and introduction of the dairy farm assessment program to support local producers with practical, technical solutions. She holds a master's degree in animal science from Wageningen University, which informs her approach to dairy business growth.
Timeline
NOVUS announced the appointment of Moyna Bierma on October 6, 2026.
Market Landscape
This appointment reflects a broader trend of agricultural firms exporting successful U.S.-based sustainability frameworks to capture growing demand in Europe. By scaling these services, NOVUS positions itself to compete more directly with regional animal health and farm management providers.
Dairy farmers in the Benelux region, the U.K., and Ireland can expect new access to formalized health and sustainability assessment tools. These programs are designed to provide practical management solutions that may influence farm productivity and operational standards.
The takeaway
The entry of established U.S. farm assessment programs into Europe indicates a growing industry focus on cross-border sustainability metrics. Producers should prepare for increased technical oversight as companies aim to harmonize animal welfare standards across major dairy markets.
Further reading
For more on industry leadership changes, visit the People section.
Source note: This article includes information reported by Feedstuffs.
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