Netflix Hired IMG for 2027 Women's World Cup
The streaming giant selected IMG to provide production support for its upcoming FIFA tournament broadcasts.
Updated on Oct. 6, 2026 in Soccer
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Netflix has tapped production firm IMG to assist in covering the 2027 FIFA Women's World Cup. The streaming platform secured the exclusive rights for the 2027 and 2031 tournaments in the U.S. and Canada.
Why it matters
By partnering with a veteran production firm, Netflix aims to deliver a comprehensive broadcast experience for its first major foray into live international soccer. This move helps the streamer compete for sports audiences against traditional networks.
IMG will produce coverage for 64 tournament matches and over 100 hours of original studio programming. This follows a reported $200 million payment by Netflix to acquire broadcast rights for the 2027 and 2031 Women's World Cups.
The players
Netflix
A global streaming service that is expanding its content library to include live sports broadcasting.
IMG
An international agency that specializes in sports and media production support.
Rebecca Lowe
A veteran sportscaster hired by Netflix to serve as the lead studio host for the tournament.
Andrés Cantor
A renowned soccer broadcaster who will provide Spanish-language commentary for the tournament.
FIFA
The international governing body that organizes the Women's World Cup tournaments.
The details
IMG will provide a production infrastructure that allows Netflix to layer custom graphics and commentary in multiple languages over a world feed provided by Host Broadcast Services. The collaboration extends to studio programming, with Netflix hiring Rebecca Lowe as host and Andrés Cantor as a Spanish-language announcer.
Timeline
Dec. 11: Netflix will cover the final draw with support from IMG.
Summer 2027: The 2027 FIFA Women's World Cup competition takes place in Brazil.
2031: The 2031 FIFA Women's World Cup is scheduled to be held in the U.S., Mexico, Costa Rica, and Jamaica.
Season Trajectory
The Netflix-IMG partnership follows a pattern established by the Riyadh Season Six Kings Slam tournament, where the two entities previously collaborated on live event production. This deal marks a significant shift in the streaming wars as platforms move beyond highlights to live global sporting events.
Viewers in the U.S. and Canada will have access to matches in English, Spanish, and French through the Netflix platform. The addition of over 100 hours of studio content ensures that coverage will mirror traditional cable-style pre- and post-match analysis.
The takeaway
Netflix is betting heavily on its ability to transition from on-demand entertainment to live, multi-language international sports. Fans should expect the 2027 tournament to serve as a high-stakes proof of concept for the platform's long-term sports strategy.
Further reading
Find more updates on the Soccer section of our site.
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