Mastronardi Produce Launched Certified Tommalier Campaign
The company introduced a global initiative to celebrate National Tomato Month throughout October 2026.
Updated on Oct. 6, 2026 in Organic Food
Live Poll
Do you find social media campaigns helpful when deciding which fresh produce to buy?
Mastronardi Produce has launched its Certified Tommalier campaign to honor National Tomato Month. The initiative focuses on the SUNSET Bombs family and SUNSET Tomato Branch products to highlight tomato flavor and freshness.
Why it matters
The company created this campaign to provide consumers with the necessary language to better identify and describe the flavor profiles and freshness of their tomato products.
The Certified Tommalier program features the SUNSET Bombs family and SUNSET Tomato Branch, with the campaign scheduled to run for the entire month of October 2026.
The players
Mastronardi Produce
This agricultural company is a greenhouse grower known for its line of SUNSET brand tomatoes and peppers.
The details
The campaign leverages creator partnerships and in-store activations to invite influencers into guided tasting sessions. Consumers can also access an Instagram miniseries designed to help them recreate these professional tasting experiences at home.
Timeline
October 2026: The campaign runs for the duration of National Tomato Month.
Culture Shift
This initiative follows the rise of experiential agricultural marketing campaigns that seek to build consumer engagement through educational content. It reflects a broader shift where produce brands move away from generic advertising toward specialized, influencer-led flavor education.
Shoppers can look for in-store activations at participating retailers to experience these curated tomato tastings firsthand. Those interested in the campaign can utilize the Instagram miniseries to guide their own home pairings and flavor evaluations.
The takeaway
Developing a consistent vocabulary for produce flavor can significantly enhance a consumer's ability to choose high-quality ingredients for home cooking. Engaging with educational digital content is a practical way for shoppers to elevate their culinary knowledge and grocery purchasing choices.
Further reading
Learn more about the latest trends in the industry by exploring our Organic Food section.
Source note: This article includes information reported by Supermarket Perimeter.
Live Poll
Do you find social media campaigns helpful when deciding which fresh produce to buy?
