Marriott Released Future of Food 2027 Report

The study highlights shifting dining trends and growth in wellness-focused offerings across Asia Pacific hotels.

Updated on Oct. 6, 2026 in Food Drink — General

Gouache-painted illustration of a ceramic bowl with fresh fruits and herbs on a stone counter, evoking modern hotel dining trends.
Marriott International's new report indicates that Asia Pacific travelers are increasingly prioritizing health-conscious and hyper-local culinary experiences in their hotel dining. AI Illustration. Upload story photo >

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Marriott International has published its Future of Food 2027 report, detailing a major evolution in dining preferences throughout the Asia Pacific region. The findings indicate that diners are increasingly prioritizing hyper-local experiences and health-conscious menu options.

Why it matters

The report reflects a broader industry shift as hospitality brands adapt to modern travelers who demand authentic, destination-specific culinary connections. This strategic pivot aims to align hotel offerings with the growing consumer desire for wellness and regional heritage.

A total of 95% of surveyed properties identified authentic local signature dishes as the primary market trend. Additionally, 42% of Marriott restaurants and bars in the region reported increased sales of non-alcoholic beverages.

The players

Marriott International

A multinational hospitality company headquartered in Bethesda, Maryland, that manages a portfolio of over 10,000 properties across 148 countries and territories.

The details

The research suggests that dining environments are moving away from traditional restaurant layouts in favor of bars, lounges, and counter-style service. Insights were gathered through collaboration with regional chefs, influencers, and hospitality experts.

Timeline

  1. June 30, 2026: Date of property count for Marriott International.

  2. October 6, 2026: Publication of the Future of Food 2027 report.

  3. 2027: Introduction of the APEC Plant-Forward Program.

Culture Shift

This move reflects a deeper cultural shift where travelers reject standardized international hotel menus in favor of authentic, locally grounded gastronomy. It signals an industry-wide pivot toward wellness and sustainability as core components of the luxury travel experience.

Travelers staying at Marriott properties in the Asia Pacific region can expect to find more locally inspired signature dishes and wellness-focused menu options. Those choosing to bypass alcohol will also find a growing selection of non-alcoholic beverages available in hotel bars and lounges.

The takeaway

Travelers seeking authentic experiences should prioritize regional signature dishes when booking hotel dining to ensure they receive a destination-specific experience. Monitoring hotel menus for health-conscious and non-alcoholic options can also help diners maintain their wellness goals while traveling.

What happens next

Marriott International is scheduled to launch its APEC Plant-Forward Program across the Asia Pacific region in 2027.

Further reading

For more on the evolution of global culinary standards, visit Food Drink — General.

Live Poll

Do you prefer traditional hotel dining rooms or modern, flexible social dining spaces?