Marine & Lawn Hotels Has Rebranded to Golf Hotels
The hotel group renamed its property portfolio and announced a U.S. expansion strategy.
Updated on Oct. 6, 2026 in Hotels
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Marine & Lawn Hotels & Resorts has officially rebranded as Marine & Lawn Golf Hotels. The company is applying the new identity across its international property portfolio while initiating a partnership with The R&A.
Why it matters
The new name aims to express the collection's shared identity and focus on specialized golf travel experiences for visitors. This shift aligns the group closer to the sport as it prepares for international growth.
The group has rebranded six locations, including Rusacks St Andrews and Slieve Donard. The company plans to host up to 4 Open Grand Tour journeys, each limited to 16 guests, between May 2027 and June 2028.
The players
Marine & Lawn Golf Hotels
This is a collection of golf-focused hotels and resorts that recently rebranded from its former name.
The R&A
This organization is a governing body for golf that works to promote and develop the sport globally.
The details
The rebranded properties now include names such as Marine & Lawn Rusacks and Marine & Lawn North Berwick. Additionally, the group launched The Open Grand Tour partnership to bundle luxury hotel stays with exclusive access to various golfing venues.
Timeline
May 2027 to June 2028 marks the series of Open Grand Tour journeys.
July 2027 is when the 155th Open Championship takes place at St Andrews.
Summer 2027 will see the reopening of Greywalls Hotel as Marine & Lawn Greywalls.
Autumn 2027 is the scheduled period for the U.S. debut at Marine & Lawn Pine Needles.
Travel Outlook
The rebranding effort centers around the upcoming 155th Open Championship at St Andrews, positioning the hotel group to capture high-end golf tourism. This move follows a broader industry trend of integrating luxury accommodation with major international sporting events.
Travelers should note that the new Open Grand Tour packages will be strictly limited to 16 guests per trip. Those planning to attend The 155th Open should verify accommodation availability early as the group prepares for the event at St Andrews.
The takeaway
The company is clearly shifting its strategy to prioritize the golf-tourism market by linking its brand identity directly to the sport. Travelers interested in these exclusive experiences should monitor the scheduling for the upcoming grand tour series.
What happens next
Marine & Lawn Pine Needles will open in Southern Pines, North Carolina, in autumn 2027.
Further reading
For additional context on the industry, visit the Hotels section.
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