Kantar Launched Customer Experience Management Tool
The new solution connects customer feedback with brand growth data to provide businesses with holistic insights.
Updated on Oct. 6, 2026 in Shopping — General
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Kantar has introduced its new customer experience tool, Kantar Experience Impact, in partnership with Qualtrics. The solution allows organizations to link customer experience metrics directly with brand strength and growth investments.
Why it matters
Many organizations struggle because they measure customer experience and brand tracking as separate entities. This tool aims to unify these streams, helping companies bridge the gap between operational interactions and long-term brand market share.
Kantar Experience Impact provides a 2.5x potential increase in brand market share by integrating voice-of-customer, operational, and brand data. It is currently available to users through the Qualtrics platform and marketplace.
The players
Kantar
Kantar is a global data, insights, and consulting company that specializes in brand growth and consumer behavior.
Qualtrics
Qualtrics is a provider of experience management software that helps organizations manage their customer, employee, product, and brand experiences.
The details
The platform utilizes the proprietary Meaningfully Different Salient framework to analyze perceptions from both current customers and non-customers. By processing data from multiple sources, it helps businesses pinpoint specific stages of the customer journey, such as onboarding, where brand perceptions are most significantly influenced.
Timeline
Kantar launched the new solution on October 6, 2026, to coincide with World CX Day.
Culture Shift
The integration follows the Qualtrics Experience Management Platform, reflecting a move toward data-driven consolidation in marketing operations. This marks a departure from fragmented data silos as companies prioritize holistic, real-time insights into consumer sentiment.
The introduction of this tool may lead to more personalized onboarding processes and customer support interactions for the average user. Consumers can expect brands using this integrated data to offer services that more closely align with their actual needs and brand perceptions.
The takeaway
Businesses looking to improve their market position should focus on unifying customer experience data with broader brand tracking metrics. This holistic approach helps companies identify and address friction points in the customer journey that affect long-term growth.
Further reading
Learn more about the latest innovations in Shopping to understand how digital tools influence consumer behaviors.
Source note: This article includes information reported by MediaNews4U.
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