Hoffman Agency Formed Partnership With United Partners
The firm has entered a non-exclusive alliance to expand its global reach and B2B communication capabilities.
Updated on Oct. 6, 2026 in Advertising
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The Hoffman Agency has launched a strategic partnership with the United Partners Network. This collaboration provides the firm access to local specialists in international markets while offering network members new technology and communications resources.
Why it matters
The move is designed to extend access to regional specialists for technology business clients who operate across different global jurisdictions. By utilizing this network, the agency can provide services in territories where it does not currently maintain a physical office.
The Hoffman Agency currently employs more than 350 communications and marketing professionals across its various international offices. This partnership expands its capabilities in markets like the Philippines and Mexico.
The players
The Hoffman Agency
An international communications and marketing firm that operates offices throughout the United States, Europe, and Asia.
United Partners Network
A global association of communications agencies founded by Maria Gergova-Bengtsson.
Maria Gergova-Bengtsson
She is the founder of the United Partners Network.
The details
The collaboration involves joint knowledge-sharing sessions and coordinated introductions to facilitate business across borders. Both organizations intend to focus initial efforts on identifying client opportunities within the Philippines and Mexico.
Timeline
The organizations began their collaboration on October 6, 2026.
Market Landscape
This agreement reflects a broader industry movement toward building flexible, global agency networks to compete with large holding companies. By formalizing this link, the firms are positioning themselves to offer localized expertise without the overhead of physical expansion.
Business clients currently working with either firm may see enhanced access to specialized local marketing strategies in the Philippines and Mexico. This expansion provides a wider array of B2B communication resources to companies looking for international reach.
The takeaway
Strategic alliances between specialized agencies allow firms to scale their international presence while maintaining localized expertise for clients. These partnerships enable companies to access broader operational and technology tools without needing an internal presence in every target country.
Further reading
For more on industry shifts, visit our Advertising section.
Source note: This article includes information reported by PRovoke Media.
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