Fall Creek Secured Rights to New Raspberry Variety
The company obtained an exclusive license for the EasyRose ALEL101 raspberry cultivar developed in Italy.
Updated on Oct. 6, 2026 in Organic Food
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Fall Creek Farm and Nursery has entered an exclusive agreement with Lucchini Berries SRL to propagate and sell the EasyRose ALEL101 raspberry. Developed in Verona, Italy, the variety has undergone four years of evaluation across several international markets.
Why it matters
The acquisition offers growers increased operational flexibility, as the EasyRose variety is suitable for both primocane and floricane growth cycles. Fall Creek plans to leverage its global nursery network to scale deployment based on successful trial performance.
The EasyRose ALEL101 cultivar features a firm texture and a light pink color, with fruit averaging over 7 grams in weight. It reaches harvest maturity between 90 and 100 days after transplanting.
The players
Fall Creek Farm and Nursery
This organization is a global leader in blueberry and berry genetics, propagation, and nursery stock.
Lucchini Berries SRL
This Italian firm is the developer of the EasyRose raspberry variety and a partner in the new licensing agreement.
The details
Fall Creek intends to utilize its infrastructure, bolstered by the June 2026 acquisition of Berryplant and Berrytech, to manage the commercialization of this new cultivar. The variety has already been evaluated in regions including Spain, Portugal, Mexico, Morocco, and Egypt to determine viability for large-scale production.
Timeline
Fall Creek acquired Berryplant and Berrytech in June 2026.
The EasyRose ALEL101 raspberry has been in cultivation for four years since 2022.
Roadmap
The introduction of the EasyRose ALEL101 raspberry marks an expansion of genetic portfolios within the global berry industry. This move follows a period of consolidation, such as the 2026 acquisition of Berryplant, as firms look to diversify proprietary cultivars against international competitors.
Growers and agricultural partners in the designated trial territories can expect potential shifts in available planting options for upcoming seasons. The commercial rollout will likely determine how quickly this specific variety moves from professional cultivation to broader retail availability.
The takeaway
This agreement highlights the trend toward specialized plant breeding that offers producers multiple growth-cycle options for a single crop. Farmers looking to diversify may consider how these flexible cultivars impact their specific regional planting schedules.
Further reading
For more on the current state of industry standards and genetics, see our Organic Food section.
Source note: This article includes information reported by FreshFruitPortal.
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