Deliveroo Appointed Vasilis Hadjiaslanis as Middle East GM
The veteran executive takes the helm as the food delivery brand looks to accelerate regional growth.
Updated on Oct. 6, 2026 in Middle East
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Deliveroo has appointed Vasilis Hadjiaslanis as its new General Manager for the Middle East. Hadjiaslanis brings extensive industry experience, having previously held leadership roles at Bolt and Uber.
Why it matters
The company views the Middle East as a region with significant long-term opportunity for delivery services. This leadership change is intended to leverage local expertise while integrating the firm's operations with DoorDash global technology.
Deliveroo has reached 100 million orders in the Middle East since its 2015 UAE launch. The company, which became part of DoorDash in 2025, operates regional hubs in the UAE and Kuwait.
The players
Vasilis Hadjiaslanis
He is the newly appointed General Manager for Deliveroo Middle East who previously led Bolt in the UAE.
Deliveroo
This food delivery platform has operated in the Middle East for over a decade and is now part of DoorDash.
DoorDash
This global food delivery technology company acquired Deliveroo in 2025.
The details
Hadjiaslanis will collaborate with DoorDash international teams to drive expansion for consumers, merchants, and riders across the region. He joins the firm with a background that includes seven years of leadership at Uber and a tenure as General Manager of Bolt in the UAE.
Timeline
Deliveroo launched operations in the UAE in 2015.
The company expanded into Kuwait in 2019.
Deliveroo surpassed 100 million orders and joined DoorDash in 2025.
The company announced the appointment of Vasilis Hadjiaslanis on October 6, 2026.
Travel Outlook
This appointment follows the broader industry trend of regional consolidation occurring within the global food delivery sector. The move underscores how companies integrate localized leadership to navigate competitive shifts following major international acquisitions.
Customers in the Middle East may see changes to service tiers and delivery options as the company implements its new growth strategy. Users should monitor local apps for updates on service availability as the integration with DoorDash continues.
The takeaway
The appointment of a new General Manager highlights the focus on operational continuity following the 2025 merger. Readers should expect an increased emphasis on standardized global technology applied to the specific needs of the Middle Eastern market.
Further reading
For more news on the region, visit the Middle East section.
Source note: This article includes information reported by Kuwait Times.
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