BC SoftWear Launched Textile Recycling Initiative
The company has partnered with Avena Group to repurpose spa linens into industrial materials like insulation and concrete.
Updated on Oct. 6, 2026 in Fashion
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BC SoftWear has introduced a new recycling scheme in partnership with Avena Group to divert end-of-life textiles from landfills. The program collects used items like bathrobes and towels, which are then processed by Avena to be converted into industrial materials.
Why it matters
The initiative aims to minimize the environmental impact of the hospitality industry by supporting a circular economy. By permanently removing branding from items, the scheme allows for the sustainable reuse of materials in sectors like construction and manufacturing.
BC SoftWear has eliminated 111 tonnes of plastic from its supply chain, including 50 tonnes from footwear packaging and 40 tonnes from linens. The firm currently maintains a B Corp certification score of 118 points, exceeding the required threshold of 80.
The players
BC SoftWear
This company is a supplier of luxury towels, robes, and spa linens to the global hospitality industry.
Avena Group
Avena Group is a provider of secure textile recycling solutions that repurpose end-of-life materials.
Gleneagles
Gleneagles is a historic luxury hotel and golf resort located in Scotland.
The details
Through Avena Group's SecureBrand solution, BC SoftWear customers can collect used linens for repurposing into products such as sound boarding, geotextiles, and insulation. Partners including the Gleneagles hotel and Guarantee Laundry have already joined the initiative to process their hospitality textiles.
Timeline
April 2021: BC SoftWear began shipping products without plastic packaging.
May 2026: The company achieved its Certified B Corporation status.
2026: BC SoftWear established a UAE subsidiary and appointed a regional manager for the GCC.
October 6, 2026: The initiative details were published.
Culture Shift
This move follows the growing industry-wide movement toward circular fashion, where businesses transition away from the traditional take-make-dispose model. It reflects a broader shift among high-end hospitality suppliers to meet the strict environmental criteria required for Certified B Corporation status.
Hospitality businesses can now utilize this program to reduce their landfill contributions and simplify their waste disposal processes. By participating, brands can demonstrate improved environmental stewardship to guests who prioritize sustainable operations.
The takeaway
Companies are increasingly viewing textile waste as a material resource rather than a disposal burden. Businesses looking to mirror this success should evaluate their supply chain to identify high-volume waste areas suitable for industrial repurposing.
Further reading
For more on industry sustainability trends, explore the latest updates in Fashion.
Source note: This article includes information reported by Spabusiness.
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Do you believe businesses have a responsibility to implement textile recycling programs for their waste?
