Aptar Beauty Launched Novus Advance Pump
The new all-plastic pump for hair and body care products aims to enhance recyclability through a mono-material design.
Updated on Oct. 6, 2026 in Beauty
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Aptar Beauty has released the Novus Advance, an all-plastic pump designed specifically for hair and body care applications. The product utilizes polyolefin resins to support circular economy efforts and global recycling stream compatibility.
Why it matters
By removing components like polyoxymethylene and utilizing a cap-free twist-to-lock mechanism, the design prioritizes recyclability. This allows brands to integrate post-consumer recycled resin into their packaging while maintaining shipping durability.
The Novus Advance pump features a bellows technology located outside the dosage chamber and is available in 350 or 500 microliter sizes. It is compatible with Polyethylene Terephthalate and PE recycling streams.
The players
Aptar Beauty
This company is a global leader in dispensing, sealing, and active packaging solutions for the beauty, personal care, and home care markets.
The details
The pump is constructed entirely from a polyolefin resin cartridge, blending Polypropylene and Polyethylene. It also passed internal ISTA-6 testing protocols to ensure it can withstand the rigors of e-commerce shipping without needing a cap.
Timeline
Aptar Beauty first introduced the Advance range in 2025.
The Novus Advance pump was launched in October 2026.
Culture Shift
This development reflects a broader industry movement away from complex multi-material packaging in favor of mono-material designs that simplify the sorting process. Such innovations are critical as global beauty brands shift their strategy to meet the requirements of the Ellen MacArthur Foundation's Global Commitment to eliminate plastic waste.
Consumers may soon find their favorite hair and body care products featuring more sustainable, cap-free pump designs. These changes simplify home recycling routines by allowing users to dispose of the entire pump unit directly into standard plastic recycling bins.
The takeaway
The transition to all-plastic dispensing mechanisms highlights a growing focus on packaging that is compatible with existing recycling infrastructure. When shopping for beauty products, consumers can look for labels indicating mono-material components to ensure easier recycling at end-of-life.
Further reading
For more information on the latest innovations in cosmetic packaging, explore our Beauty section.
Source note: This article includes information reported by Premium Beauty News.
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