Allwyn Hired Fredrik Ögren as Chief Technology Officer
The Swiss-based lottery company appointed the former Betsson executive to lead its global digital transformation efforts.
Updated on Oct. 6, 2026 in Gambling
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Allwyn has appointed Fredrik Ögren as its new Chief Technology Officer to oversee digital product development across its international markets. This strategic hire coincides with the transition of Brett Cross into the roles of Deputy Group CTO and CTO of Global Lottery.
Why it matters
The company is prioritizing digital technology transformations to support its next phase of global growth. This shift follows the 2025 creation of Allwyn Digital and the company's recent expansion into new markets.
Digital sales currently account for 51% of all business at the Allwyn-operated National Lottery in the UK. The company also expanded its footprint in 2025 through the corporate takeover of PrizePicks.
The players
Fredrik Ögren
He is the newly appointed Chief Technology Officer of Allwyn and the former CTO of Betsson Group.
Kresimir Spajic
He serves as the Chief Executive Officer of Allwyn Digital, an entity created in September 2025.
Allwyn
This is a Swiss-based international lottery operator that manages markets in the UK, Greece, Austria, and the US.
Brett Cross
He is the former interim CTO of Allwyn who has transitioned to the roles of Deputy Group CTO and CTO of Global Lottery.
The details
Fredrik Ögren, formerly the Chief Technology Officer of Betsson Group, will manage technology teams across Greece, the UK, Austria, and the US. He is tasked with building a more connected technology ecosystem while working alongside Allwyn Digital CEO Kresimir Spajic.
Timeline
September 2025: Allwyn Digital was established.
2025: Allwyn completed the takeover of PrizePicks.
October 6, 2026: Fredrik Ögren was announced as the new CTO.
Culture Shift
The hire follows the industry-wide transition toward digital integration as evidenced by the 51% digital sales share at the UK National Lottery. This move aligns with the broader institutional push to prioritize centralized tech ecosystems over legacy operations.
The appointment of a new global CTO may lead to changes in digital lottery interfaces and user experiences for customers in the UK, Austria, and Greece. Readers using these lottery services should expect more connected, centralized account features in the coming months.
The takeaway
Allwyn's restructuring efforts highlight a concerted effort to scale its digital lottery presence across international markets. Consumers should anticipate a more unified digital platform as the company integrates its recent acquisitions and new leadership.
Further reading
For more on the industry's digital evolution, visit the /lifestyle/hobbies/gambling/ section.
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