Winterwood Has Launched Europe Berry Division
The new unit provides year-round berry supplies to retailers throughout Central and Eastern Europe.
Updated on Oct. 5, 2026 in Consumer Goods
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Winterwood has established a dedicated Europe division to supply retailers in Poland and beyond with a consistent supply of berries. The operation offers year-round access to blueberries, raspberries, blackberries, and strawberries.
Why it matters
By integrating international production with regional packing hubs, the division aims to provide European retailers with greater consistency and security of supply. The model leverages strategic global partnerships to mitigate seasonal availability gaps.
Winterwood Europe provides access to 20,000 tonnes of blueberries annually, supported by packing facilities capable of handling 30 truckloads of fruit weekly. The supply program operates on a 52-week cycle to ensure continuous availability.
The players
Winterwood Group
This agricultural firm operates production and packing facilities across Europe, the UK, and South Africa.
Maciej Wójtowicz
He serves as the Commercial Director for the newly formed Winterwood Europe division.
The details
The division integrates company-owned production facilities in Poland, South Africa, and the UK with an international logistics network. This infrastructure allows the company to manage market volatility and meet year-round demand for a variety of berries.
Timeline
February 2025: Winterwood Europe commenced operations in Poland.
October 5, 2026: The company officially announced the launch of the new European division.
Market Landscape
The formation of this division aligns with a broader industry shift toward vertical integration to combat seasonal volatility in the produce sector. This move positions the company to compete more aggressively with established distributors by guaranteeing supply consistency for major retailers.
Retailers and their customers in Central and Eastern Europe can expect more stable pricing and availability for berry products throughout the calendar year. This move is designed to reduce the frequency of out-of-stock events for premium berry categories.
The takeaway
The expansion highlights how global logistics networks are increasingly used to override traditional agricultural growing seasons. Consumers benefit from this stability, though retailers must manage the complex infrastructure required to maintain such high-volume, year-round inventory.
Further reading
Learn more about the latest industry trends in the Consumer Goods section.
Source note: This article includes information reported by Retail Times.
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