Warner Bros. Discovery Signed Shooting Sports Deal
The three-year agreement will bring European shooting championships to Eurosport and HBO Max beginning in 2026.
Updated on Oct. 5, 2026 in eSports
Live Poll
Should niche sports prioritize major media deals to help grow their audience?
Warner Bros. Discovery Sports has finalized a three-year broadcast partnership with the European Shooting Confederation. The deal aims to boost the sport's international profile through extensive coverage on Eurosport and HBO Max.
Why it matters
This partnership aligns with the European Shooting Confederation's goal to modernize shooting sports and increase accessibility for audiences across Europe. It utilizes a massive multi-platform distribution strategy to grow the sport's footprint.
The agreement includes a commitment of four million digital advertising impressions to promote events. Distribution will span across television, digital, and social media, with dedicated spots on Eurosport 1 and Eurosport 2.
The players
Warner Bros. Discovery Sports
This is a global media and entertainment company that manages a massive portfolio of sports broadcasting rights across various television and streaming platforms.
European Shooting Confederation
This organization serves as the governing body for shooting sports in Europe and oversees regional tournaments and league competitions.
The details
The collaboration covers major events including the European Shotgun Championship in Malakasa, Greece, and the European Champions League in Malta. Warner Bros. Discovery Sports will implement comprehensive promotional campaigns to support the visibility of these competitions.
Timeline
The broadcast agreement term begins in 2026.
Coverage of the European Shotgun Championship starts in October 2026.
Coverage of the European Champions League in Malta begins in December 2026.
The broadcast agreement term concludes in 2029.
Season Trajectory
This deal marks a significant expansion in how niche sports organizations attempt to capture mainstream viewership through major streaming platforms. It follows a trend of sport governing bodies partnering with media giants to modernize and professionalize their league visibility.
Viewers will gain access to live coverage and highlights of key European championships via Eurosport and HBO Max. Fans of the sport should expect an influx of targeted advertising and social media content promoting these events throughout the three-year term.
The takeaway
The move demonstrates a strategic shift toward digital-first distribution for traditional sports to reach broader demographics. Enthusiasts should look for increased coverage options as the 2026 broadcast schedule begins to rollout.
Further reading
Learn more about the latest developments in international eSports.
Source note: This article includes information reported by Broadcast.
Live Poll
Should niche sports prioritize major media deals to help grow their audience?
