Sony Music Publishing Signed El Reino Infantil Deal
The partnership will oversee global administration for the children's entertainment brand's massive music catalog.
Updated on Oct. 5, 2026 in Children’s Music
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Leader Entertainment and Sony Music Publishing have entered into a worldwide administration deal to manage the global music catalog for the children's brand El Reino Infantil. The agreement seeks to broaden the reach of the network's content into new global markets.
Why it matters
This partnership leverages Sony Music Publishing's global network to scale El Reino Infantil, a major player in children's media that has already achieved significant international viewership and live performance success.
The El Reino Infantil network maintains 240 million subscribers across 64 YouTube channels and has sold 1.5 million tickets for 800 live performances. Its content is currently produced in 11 different languages.
The players
Leader Entertainment
This is the parent company that owns and operates the El Reino Infantil children's entertainment brand.
Sony Music Publishing
This is a global music publishing company that will manage the administration of the El Reino Infantil music catalog.
El Reino Infantil
This is a globally recognized children's entertainment network featuring 64 YouTube channels and extensive live show productions.
The details
Sony Music Publishing will now administer the music catalog for the brand, which launched in 2011 and has expanded its footprint across 20 countries. The collaboration utilizes the publisher's international roster to further grow the reach of the children's entertainment universe.
Timeline
The El Reino Infantil network launched in 2011.
The brand generated 9 billion views during the first half of 2026.
The administration partnership was announced on October 5, 2026.
Industry Dynamics
This deal underscores how digital-native children's properties are increasingly integrating with legacy music publishing giants to optimize global copyright and licensing revenue. It reflects a shift where viral content creators prioritize institutional backing to maintain growth outside of social media algorithms.
Consumers can expect to see the brand's music more widely distributed and potentially featured across new global platforms as a result of the deal. The partnership could also lead to more coordinated international scheduling for live tours and related merchandise experiences.
The takeaway
This partnership shows that massive digital viewership numbers are increasingly serving as the foundational leverage for traditional entertainment licensing deals. Fans should look for the brand's music to appear in a wider variety of global media formats as the new administration strategy takes effect.
Further reading
Learn more about the latest industry shifts in Children’s Music.
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