Magic Will Launch KPop Demon Hunters Cards on October 12
The upcoming Secret Lair Corn Maze Superdrop will feature new cards inspired by the 2025 animated film.
Updated on Oct. 5, 2026 in Entertainment — General
Live Poll
Do you enjoy when popular film franchises partner with card games like Magic: The Gathering?
Magic: The Gathering will release a new Secret Lair crossover set themed after the hit 2025 film KPop Demon Hunters on October 12, 2026. The new cards will be available as part of the game's Corn Maze Superdrop.
Why it matters
Designers for the card game are increasingly focusing on incorporating popular fantasy properties into their licensed products to reach new audiences. This move builds on the success of past cross-media partnerships involving the film and its global brand presence.
The KPop Demon Hunters film previously shattered viewership records for original programming on Netflix after its 2025 release. The franchise has since expanded through multiple merchandise collaborations including Lego sets and McDonald's meals.
The players
Magic: The Gathering
This is a popular collectible card game that frequently partners with external franchises for themed card sets.
Hasbro
This global toy and game company serves as the parent organization for the brand behind the card game.
Sony Animation
This studio is responsible for producing the KPop Demon Hunters film property.
The details
The upcoming set features designs directly inspired by the film's opening track, titled How It's Done. This crossover represents the latest in a series of collaborative efforts for the franchise, which Hasbro is expected to continue supporting with future releases.
Timeline
2025: KPop Demon Hunters film release.
August 2026: Magic released a Hatsune Miku Secret Lair deck.
October 4, 2026: Magic announced the upcoming crossover on X.
October 12, 2026: Secret Lair Corn Maze Superdrop launch.
Industry Dynamics
This release follows the established pattern of the Secret Lair product line, which leverages high-profile cultural partnerships to drive limited-time collector interest. The strategy highlights the ongoing trend of gaming companies prioritizing brand crossovers to capture cross-media market share.
Collectors and players will be able to purchase the new cards exclusively through the online Secret Lair platform starting October 12. These limited-run items are only available for a specific window, forcing fans to decide early on their participation in the drop.
The takeaway
Licensing deals like this transform niche hobbyist games into broader lifestyle properties that mirror the success of streaming media. Fans should track release schedules on official platforms to ensure they do not miss limited-run drops for their preferred franchises.
What happens next
Hasbro has officially indicated that an encore collaboration for the KPop Demon Hunters property is currently in the planning stages.
Further reading
For more on the latest trends in cross-media pop culture, visit Entertainment — General.
Live Poll
Do you enjoy when popular film franchises partner with card games like Magic: The Gathering?
