Hisense Outlined Global Expansion Strategy
The company detailed a localization model to shift from product exports to localized technological value.
Updated on Oct. 5, 2026 in Business Strategy
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Hisense executives presented a roadmap for global expansion at the 17th FutureChina Global Forum in Singapore. The strategy emphasizes a transition from simple product exports to establishing localized R&D and manufacturing capabilities.
Why it matters
The company aims to leverage its international network to transition into a provider of localized solutions rather than just an exporter. This shift is designed to strengthen its presence in the ASEAN market while sharing its resources with other brands.
Hisense currently operates 32 R&D centers, 41 industrial parks, and 65 overseas offices. The company achieved a 65.8% share of global Laser TV shipments in 2024 after 30 years of international expansion efforts.
The players
Hisense
A multinational appliance and electronics manufacturer that has been in operation for 57 years.
The details
Hisense employs a 'Local for Local' strategy, utilizing a '7+1' regional network that integrates R&D, manufacturing, and sales to better serve specific markets. The approach follows significant infrastructure investments, including the recent groundbreaking of the Thailand HHA Smart Manufacturing Industrial Park.
Timeline
1996: Hisense entered the South African market.
2007: The company began investing in laser display technology.
2024: Laser TV shipments reached a 65.8% global share.
September 2025: Ground was broken on the Thailand HHA industrial park.
September 29, 2026: The 17th FutureChina Global Forum was held.
Market Landscape
Hisense is scaling its physical infrastructure to move beyond basic exports, a move that aligns with the broader push toward ASEAN market integration strategies. By localizing operations, the firm seeks a competitive edge against global rivals in regional manufacturing and R&D.
Customers in the ASEAN region and beyond may see a wider variety of localized products designed specifically for their regional needs. The expansion of R&D and manufacturing centers is intended to improve product availability and support for local markets.
The takeaway
The company is prioritizing deep integration into local markets by building infrastructure rather than simply moving goods across borders. This 'Local for Local' approach represents a shift toward higher-value service and technological localization.
Further reading
Learn more about corporate growth models on our Business Strategy page.
Source note: This article includes information reported by The Manila times.
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