Heidi and Leni Klum Starred in Intimissimi Campaign
The mother and daughter duo returned to pose for the lingerie brand’s latest advertisement.
Updated on Oct. 5, 2026 in Sex Life
Heidi Klum and Leni Klum have appeared together in a new advertising campaign for the lingerie brand Intimissimi. The duo, who previously collaborated with the label in 2022, posed wearing thong underwear for the new imagery.
Why it matters
This campaign marks the latest high-profile partnership for the mother-daughter pair in the fashion industry. Their recurring appearances as a duo have generated significant attention since their initial joint advertisement.
Heidi Klum, 53, and Leni Klum, 22, were featured in the campaign wearing coordinated lingerie sets. The advertisement showcases Heidi in a white wrap top while Leni wears a black lace-detail top.
The players
Heidi Klum
She is a German-American model and television personality who hosted Project Runway for over a decade.
Leni Klum
She is an American model and the daughter of Heidi Klum who has frequently collaborated with her mother on fashion projects.
Intimissimi
This is an Italian clothing retailer specializing in bras, briefs, and lingerie.
Tom Kaulitz
He is a musician and the spouse of Heidi Klum whom she married in 2019.
The details
Heidi Klum and Leni Klum wore thong underwear for the shoot, which serves as their second major joint project for the lingerie company. The campaign follows a previous collaboration that took place three years prior.
Timeline
The new campaign was officially launched on October 5, 2026.
Heidi and Leni Klum first appeared in an Intimissimi advertisement in 2022.
Heidi Klum married Tom Kaulitz in 2019.
Heidi Klum hosted the television series Project Runway from 2004 to 2017.
Heidi Klum commented on fan feedback regarding her public projects in 2025.
Culture Shift
The campaign follows the pattern of multi-generational celebrity influencer modeling trends. By pairing family members, brands tap into established fan bases while signaling a shift toward inclusive, family-focused marketing strategies.
Consumers can expect to see these images across global advertising platforms and social media channels. The campaign may influence seasonal shopping preferences for those following the brand's specific product releases.
The takeaway
The campaign highlights the commercial viability of leveraging family dynamics in modern luxury retail marketing. Fans of the duo may continue to see them appearing in future joint promotional projects as the brand maintains its current marketing direction.
Further reading
Discover more about the evolving landscape of Sex Life and celebrity fashion partnerships.
