Gin 1689 Will Showcase Portfolio at Bar Convent Berlin
The Dutch gin brand will exhibit its spirits alongside distributor Anker Amsterdam Spirits in mid-October 2026.
Updated on Oct. 5, 2026 in Cocktails
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Gin 1689 is set to exhibit its spirits portfolio at the upcoming Bar Convent Berlin trade show, occurring from October 12-14, 2026. The brand will share a booth with its European distribution partner, Anker Amsterdam Spirits, at Messe Berlin.
Why it matters
The partnership is designed to introduce the brand's new Dutch Orange Gin to a broad audience of international beverage trade professionals. It leverages the existing distribution network and sales force established by Anker Amsterdam Spirits across European markets.
The brand produces gin in 50ml, 500ml, and 700ml bottle formats. Attendees can locate the company at Stand 20B21 in Hall 20 during the event.
The players
Gin 1689
This is a premium gin brand that draws on historic Dutch spirits-making traditions.
Anker Amsterdam Spirits
This company functions as a distributor for premium spirit brands across the Netherlands and Germany.
The details
Gin 1689 will utilize the joint booth at Messe Berlin to highlight its recent brand developments and product catalog. This appearance follows the brand's recent expansion into the Asian market, marked by its September 2026 launch on the Alibaba Tmall platform.
Timeline
September 2026: Gin 1689 launched on the Alibaba Tmall platform.
October 12-14, 2026: The brand will participate in the Bar Convent Berlin trade show.
Culture Shift
The brand's presence at the trade show reflects the broader industry trend of craft gin labels seeking to solidify market share through trade-focused exhibitions. This shift emphasizes direct engagement with distributors and bar professionals to maintain relevance in a competitive sector.
While the trade show is focused on industry professionals, the expansion into markets like China and the introduction of new gin varieties influence future availability for global consumers. Shoppers can expect to see updated product lineups as these distribution networks mature.
The takeaway
The move underscores the importance of trade shows for scaling smaller spirit brands in the global market. Consumers interested in new flavor profiles should look for these brands as they expand their reach through major retail platforms and professional networks.
Further reading
For more insights into current trends in the beverage industry, visit our Cocktails section.
Source note: This article includes information reported by The Spirits Business.
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