Ferrero Will Launch Pocket Coffee in Travel Retail
The iconic espresso-filled chocolate brand is set to reach international travel retail markets by September 2027.
Updated on Oct. 5, 2026 in Coffee
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Ferrero has announced plans to expand its Pocket Coffee line into travel retail channels starting in September 2027. The launch will feature both praline and tablet variations, marking a new phase for the brand that originated in 1968.
Why it matters
By entering the travel retail sector, Ferrero aims to reach a diverse international audience of travelers. The product was historically developed to provide caffeine access for workers on the move, aligning with the needs of commuters and international passengers.
Each Pocket Coffee tablet box will contain three 90g tablets, featuring liquid espresso encased in a 70% cocoa dark chocolate shell. The brand has been in existence since 1968.
The players
Ferrero
Ferrero is a multinational manufacturer of branded chocolate and confectionery products that owns the Pocket Coffee brand.
The details
The brand is expanding its presence by releasing the praline version exclusively within European travel retail, while the tablet version will see a global rollout. Ferrero recently showcased the concept as a mock-up at the TFWA show in Cannes to prepare for the expansion.
Timeline
The Pocket Coffee brand was originally launched in 1968.
The concept was showcased at the TFWA show in Cannes in late September 2026.
The product is scheduled to reach travel retail markets in September 2027.
Roadmap
This release follows the travel retail industry trend of brands using high-traffic transit hubs to showcase exclusive product formats. The strategy allows manufacturers to build brand prestige while testing new regional variations for a global consumer base.
International travelers will be able to purchase the new Pocket Coffee formats at airport retail locations beginning in 2027. European travelers will have unique access to the praline variety as part of this exclusive regional distribution strategy.
The takeaway
Travelers seeking caffeine on the go can look for these espresso-filled chocolates in airport shops by late 2027. These products continue the brand's long-standing design goal of providing convenient energy for individuals without immediate access to traditional coffee bars.
Further reading
For more information on the evolving trends in the beverage and snack market, visit the Coffee section.
Source note: This article includes information reported by TRBusiness - Travel retail news, duty free news and business data.
Live Poll
Would you be interested in purchasing new confectionery products when traveling through airports?
