Enteractive Appointed Stephen Parry as Group CEO
The company veteran has been named group CEO to lead Enteractive into its next phase of growth.
Updated on Oct. 5, 2026 in People
Enteractive has appointed Stephen Parry as the new group CEO. Co-founder Mikael Hansson will transition to the role of executive chairman.
Why it matters
The leadership change aims to guide the company through its next phase of international growth and innovation. Hansson will continue to support the team by focusing on long-term strategic direction.
The firm currently employs approximately 250 people across its operations. It supports more than 100 brands in 50 markets worldwide.
The players
Stephen Parry
He is the new group CEO of Enteractive who previously held senior leadership roles at major industry firms including William Hill and Flutter Entertainment.
Mikael Hansson
He is the co-founder of Enteractive and transitioned from his position as CEO to become the company's executive chairman.
Enteractive
Founded in Malta in 2008, the company provides support services for more than 100 brands across 50 global markets.
The details
Stephen Parry assumes the CEO role after holding senior positions at Flutter Entertainment, William Hill, Superbet, and FDJ United. Mikael Hansson, who co-founded the Malta-based firm in 2008, will now serve as executive chairman to assist the leadership team.
Timeline
Enteractive was founded in Malta in 2008.
The appointment of Stephen Parry was announced on October 5, 2026.
Market Landscape
This leadership transition signals a shift toward professionalized management as the company scales its operations beyond its 2008 founding roots. The move positions Enteractive to better compete for international market share against larger industry incumbents.
The leadership change is unlikely to impact day-to-day service for existing brand partners in the immediate term. Clients can expect continuity as the executive team focuses on long-term international expansion.
The takeaway
Leadership changes often signal a pivot from founder-led operations to growth-oriented strategies in maturing organizations. Investors and partners should watch for new strategic initiatives as Parry settles into the group CEO role.
Further reading
For more on industry leadership trends, visit the People section.
Source note: This article includes information reported by Gaming Intelligence.
