Dan Moneypenny Departed Footasylum for Under Armour Role
The former Footasylum executive has transitioned to a new position as vice president of sales for Under Armour in EMEA.
Updated on Oct. 5, 2026 in Business Strategy
Dan Moneypenny has left his role as vice president of international at Footasylum after more than three years with the firm. He has subsequently joined Centric Brands to serve as the vice president of sales for Under Armour in the EMEA region.
Why it matters
The transition marks a significant shift for a senior leader who has spent over a decade in prominent athletic apparel roles. Moneypenny cited a new opportunity that he could not turn down as the primary driver behind his departure from Footasylum.
Moneypenny brings extensive experience to the apparel sector, having spent three years at Footasylum following an eight-year tenure at Pentland Brands. He also spent nearly four years working at Adidas prior to these roles.
The players
Dan Moneypenny
He is an experienced retail executive who has held senior leadership roles across multiple global athletic and lifestyle brands.
Footasylum
It is a prominent footwear and apparel retailer that focuses on youth culture and street style.
Centric Brands
This is a lifestyle brand collective that designs, sources, and markets a diverse portfolio of apparel and accessories.
Under Armour
It is a major American sportswear company that produces performance footwear and athletic clothing.
The details
Moneypenny announced his career transition via LinkedIn, detailing his shift from Footasylum where he previously served as director of wholesale. His past experience includes managing wholesale operations at Castore before his time with Footasylum.
Timeline
Dan Moneypenny officially departed his role at Footasylum in October 2026.
Market Landscape
This move highlights the aggressive competition for seasoned executive talent among major sportswear firms and global brand collectives. It reflects a broader trend of leadership migration as companies seek to strengthen their regional market positions.
While this change occurs at the executive level, it often signals future shifts in product availability or distribution strategies for consumers. Shoppers may observe changes in how Under Armour products are managed and sold across the EMEA market.
The takeaway
Executive moves of this nature often indicate that a brand is prioritizing a specific regional strategy or attempting to scale its sales operations. Industry observers typically watch these shifts to gauge potential changes in brand competitiveness and retail partnerships.
Further reading
For more on industry staffing shifts, explore the latest trends in Business Strategy.
