Consalo Family Farms and Frutanza Formed ConFrut
The two agricultural firms have entered a 50/50 partnership to develop large-scale blueberry production in Peru.
Updated on Oct. 5, 2026 in Organic Food
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Consalo Family Farms and Frutanza have established a joint partnership named ConFrut to manage blueberry production operations. This venture combines New Jersey-based Consalo's distribution network with Frutanza's local growing expertise.
Why it matters
The partnership aims to secure year-round blueberry availability by utilizing Peru's counter-seasonal climate to supplement North American operations. This strategic move leverages existing infrastructure to expand seasonal supply chains.
The partnership operates under a 50/50 ownership split and is currently developing an initial 500-acre project in Peru. This farming operation encompasses land, infrastructure, and production facilities intended to be built out in four distinct stages.
The players
Consalo Family Farms
This New Jersey-based agricultural business was established in 1927 and handles produce marketing and sales.
Frutanza
This firm provides the local growing experience and agricultural operations necessary for the ConFrut partnership in Peru.
ConFrut
This is a new 50/50 joint partnership formed by Consalo Family Farms and Frutanza to focus on international berry production.
The details
The collaboration integrates Consalo Family Farms' established sales and marketing capabilities with Frutanza's growing experience on the ground in Peru. Consalo will oversee the final marketing and sales of the fruit under their specific brand label.
Timeline
Consalo Family Farms was founded in 1927.
The partnership was formed in October 2026.
Consalo will celebrate its 100th anniversary in 2027.
Roadmap
This partnership reflects the broader industry trend of North American produce companies expanding their footprint into South American markets to stabilize supply. It mirrors the strategic shift toward globalized, counter-seasonal farming models that ensure consistent inventory for domestic retail partners.
Consumers can expect more consistent blueberry availability throughout the year due to the integration of counter-seasonal harvests. This long-term production expansion aims to stabilize supply chain volumes, potentially impacting price and variety in the produce aisle.
The takeaway
The formation of ConFrut represents a significant alignment between regional distribution strength and international agricultural growth. This model is becoming increasingly common as food producers look to provide year-round service to North American retail relationships.
Further reading
Learn more about shifting agricultural production trends in the Organic Food section.
More information
For more information on the company, visit the Consalo Family Farms company website.
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