Coffee Island Has Launched The Origin Box
The retailer introduced five specialty coffees from India across its stores in Greece and Cyprus.
Updated on Oct. 5, 2026 in Coffee
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Coffee Island has partnered with The Coorg Coffee Club to release The Origin Box, a new collection featuring specialty beans sourced from India. The products are now available for purchase in more than 400 retail locations across Greece and Cyprus.
Why it matters
The collaboration aims to introduce European consumers to traceable Indian specialty coffee. By documenting the supply chain from harvest to roast, the partnership highlights transparent direct trade practices for international coffee markets.
The Origin Box contains five specialty processed coffees representing three distinct species: Arabica, Canephora, and Excelsa. These products are now stocked in over 400 Coffee Island retail locations.
The players
Coffee Island
Coffee Island is a coffee retailer that operates over 400 store locations throughout Greece and Cyprus.
The Coorg Coffee Club
The Coorg Coffee Club is a collective of coffee growers from Coorg, India, focused on high-quality processing and supply chain transparency.
Indian Ambassador to Greece
The Indian Ambassador to Greece is a diplomatic official who presided over the formal launch of the new coffee collection.
The details
The collection features coffee lots that were individually processed by growers and the Coorg Coffee Club to ensure full supply chain documentation. The official launch was formally conducted by the Indian Ambassador to Greece.
Timeline
A media preview of the collection took place on September 30, 2026.
The Origin Box officially launched in Athens on October 1, 2026.
Roadmap
The introduction of The Origin Box follows the broader industry shift toward increased supply chain transparency in the specialty coffee sector. By connecting growers directly to international retailers, the initiative positions Indian specialty beans as a premium alternative to standard global market offerings.
Customers can now purchase the curated Origin Box at local Coffee Island retail shops in Greece and Cyprus. This offering allows consumers to experience three different coffee species that have been tracked through the entire roasting and harvest process.
The takeaway
Direct trade collaborations empower consumers to understand the origin and processing of their daily coffee beans. Implementing transparent supply chain practices helps bridge the gap between small-scale estates in India and international coffee enthusiasts.
Further reading
Learn more about the latest industry trends in the Coffee section.
Live Poll
Would you pay a premium for specialty coffee that is fully traceable to individual farms?
