Annick Boyen Joined PepsiCo as Europe Affairs VP
The veteran communications executive has moved to the snacks and beverage giant after nine years at Unilever.
Updated on Oct. 5, 2026 in Public Companies
Annick Boyen has transitioned to PepsiCo, where she will serve as the company's vice president of corporate affairs for Europe and the EU. She assumes the role after a nine-year tenure leading communications roles at Unilever.
Why it matters
This leadership appointment brings more than two decades of corporate affairs experience into PepsiCo's regional operations. Her background is expected to bolster the company's strategic communications as it navigates complex regulatory environments in Europe.
Annick Boyen brings 25 years of cumulative experience in communications and corporate affairs to the PepsiCo team. Her previous tenure at Unilever lasted nine years before she transitioned to this new vice president role.
The players
Annick Boyen
She is the newly appointed vice president of corporate affairs for PepsiCo Europe and the EU.
PepsiCo
This global food and beverage corporation maintains its EMEA headquarters in Geneva.
Unilever
This multinational consumer goods company employed Boyen for nine years in senior communications roles.
Weber Shandwick
This global public relations firm employed Boyen as the CEO of its Benelux operations.
The details
Based at the company's EMEA headquarters in Geneva, Boyen will oversee corporate affairs strategy across Europe and the EU. Before her time at Unilever, she held executive leadership positions including serving as the CEO of Weber Shandwick Benelux.
Timeline
October 5, 2026: The announcement of Annick Boyen joining PepsiCo was reported.
Market Landscape
This appointment reflects an ongoing trend of high-level talent acquisition within the European consumer goods sector as companies prioritize regional regulatory engagement. PepsiCo's move positions them to leverage seasoned leadership against direct competitors in the EMEA market.
For the average consumer, this leadership change has no immediate impact on product pricing or retail availability. Shoppers should not expect changes to their daily purchasing routines or brand interactions following this executive appointment.
The takeaway
Executive transitions of this scale often indicate a pivot in how a global corporation manages its regional political and media strategy. Stakeholders should monitor future corporate communications to identify shifts in the company's regional policy priorities.
Further reading
For more background on major organizational changes, explore our Public Companies section.
Source note: This article includes information reported by PRovoke Media.
