ServiceNow Promoted Kate Tulp to APAC Leadership
Kate Tulp, former New Zealand country director, has relocated to Singapore to lead the Moveworks platform growth.
Updated on Oct. 4, 2026 in People
ServiceNow has promoted Kate Tulp to the position of Asia Pacific vice president for the Moveworks platform. Tulp previously served as the company's New Zealand country director, a role she held since joining the organization in 2021.
Why it matters
The promotion tasks Tulp with overseeing regional expansion, a move aimed at capitalizing on the significant growth trajectory she fostered during her tenure in New Zealand.
Tulp brings over 20 years of technology industry experience to the role, having previously spent 12 years at IBM and 6 years at Vodafone New Zealand. During her five-year leadership in New Zealand, the local business ecosystem saw four-fold growth.
The players
Kate Tulp
She is the newly appointed Asia Pacific vice president for the Moveworks platform at ServiceNow.
Pete Andrew
He is the ServiceNow group vice president for Australia and New Zealand currently serving as acting lead for New Zealand.
ServiceNow
This is a cloud computing company that provides software platforms for digital workflows.
The details
Tulp has relocated to Singapore to assume her new responsibilities within the Moveworks platform division. ServiceNow has initiated an active search for her replacement in New Zealand, with Pete Andrew, the group vice president for Australia and New Zealand, currently serving as the acting lead.
Timeline
Kate Tulp joined ServiceNow in September 2021.
Kate Tulp assumed the new APAC role in September 2026.
ServiceNow plans to announce new New Zealand leadership by December 2026.
Market Landscape
This appointment reflects a broader trend of internal executive mobility among enterprise software firms as they move to standardize growth strategies across global territories. By leveraging successful regional leaders, companies aim to replicate local success stories on a wider Asia Pacific scale.
Customers and business partners in New Zealand may experience a temporary period of transition management while the firm conducts its leadership search. The shift is expected to eventually provide regional clients with increased access to the broader Moveworks platform capabilities across the APAC region.
The takeaway
Internal promotions often serve as a signal for where a company intends to focus its aggressive growth capital in the coming fiscal years. Employees and stakeholders should monitor leadership changes as a proxy for shifts in regional market prioritization.
What happens next
ServiceNow expects to announce a new New Zealand country director by December 2026.
Further reading
For more information on organizational shifts, visit the /business/people/ section.
Source note: This article includes information reported by Reseller News.
