Meta Launched One Step Ahead Scam Campaign
The initiative provided cybersecurity resources to millions across 18 Asia-Pacific markets in 2026.
Updated on Oct. 4, 2026 in Safety
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Meta launched its One Step Ahead scam prevention campaign in May 2026 to address account security as a behavioral issue. The effort reached over 303 million people across 18 Asia-Pacific markets through various safety partnerships.
Why it matters
By treating scam prevention as a behavior problem rather than just a product issue, Meta aims to encourage better user security habits. The campaign directly connects individuals with critical law enforcement and support resources in their own countries.
The campaign drove 1.2 million clicks to safety information and utilized 25 partners across 18 markets. Additionally, the Know Your Local Resources element reached 27.4 million people across 14 distinct markets.
The players
Meta
Meta is a global technology conglomerate that owns and operates social media platforms including Facebook, Instagram, and WhatsApp.
The details
The campaign promotes practical security tools including two-factor authentication, passkeys, Security Checkup, and Privacy Checkup across Facebook, Instagram, and WhatsApp. It facilitates connections between users and reporting organizations to streamline support for compromised accounts.
Timeline
The One Step Ahead campaign officially launched in May 2026.
The campaign remains active throughout 2026 with ongoing expansion of resources.
Seasonal Patterns
The campaign follows a pattern set by the Cybersecurity and Infrastructure Security Agency's Secure by Design initiative to shift security responsibility toward platform providers. It marks a departure from traditional product-only safety features by emphasizing proactive user behavior.
Users in the Asia-Pacific region can access improved Privacy Checkup tools and multi-factor authentication settings directly within their apps. Engaging with these resources helps protect accounts from unauthorized access through verified local support channels.
The takeaway
Adopting multi-factor authentication and passkeys remains the most effective defense against evolving digital scams. Users should regularly navigate to their platform settings to perform a security checkup and review active privacy permissions.
Further reading
For more on staying secure online, visit the Safety section.
Source note: This article includes information reported by WeRSM - We are Social Media.
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