VOYA Has Won Spa Skincare Brand of the Year
The Irish brand received the top honor at the 2026 Destination Deluxe Awards ceremony in Bangkok.
Updated on Oct. 3, 2026 in Beauty
Live Poll
Do you prefer purchasing products from independent, locally owned businesses over global corporate brands?
VOYA was named the Spa Skincare Brand of the Year at the 2026 Destination Deluxe Awards. The prestigious title was awarded to the seaweed-based company following a competitive selection process involving over 1,000 global nominations.
Why it matters
This award highlights the growing international recognition of traditional, sustainable skincare practices rooted in seaweed harvesting. It positions the brand as a leader within the global luxury spa sector by validating its long-term commitment to natural wellness.
VOYA secured the honor after 20 years in operation, drawing on traditional seaweed-bathing practices from their base in Strandhill, Co. Sligo. The winner was selected from a field of over 1,000 global nominees across 25 award categories.
The players
VOYA
An Irish skincare company founded 20 years ago in Strandhill, Co. Sligo, that specializes in seaweed-based beauty products.
Destination Deluxe Awards
An international industry awards program that recognizes excellence in the wellness and spa sectors across 25 distinct categories.
The details
An international panel of industry experts evaluated the nominees before presenting the award at the Four Seasons Hotel Bangkok. The brand continues to focus on its legacy of using seaweed-based ingredients developed over two decades in Ireland.
Timeline
The award was announced on September 23, 2026.
Culture Shift
This win reflects the broader consumer movement toward sustainable, locally sourced ingredients within the international luxury wellness market. It signals a departure from synthetic formulations in favor of traditional botanical practices that emphasize regional heritage.
Consumers interested in the brand may see increased availability of these seaweed-based products in high-end spas worldwide following this global recognition. This shift may also influence purchasing decisions for those seeking verified sustainable skincare options.
The takeaway
The success of this brand demonstrates that consumer demand for heritage-based, natural beauty products remains a powerful force in the luxury market. Shoppers looking for authentic skincare may find that award-winning brands prioritize long-standing, tradition-based sourcing.
Further reading
Learn more about the latest developments in Beauty.
Source note: This article includes information reported by The Avondhu Newspaper.
Live Poll
Do you prefer purchasing products from independent, locally owned businesses over global corporate brands?
