Wag & Bright Has Partnered With Pet Food Experts
The Canadian oral care brand is expanding its U.S. distribution to include over 12,000 independent retail locations.
Updated on Oct. 2, 2026 in Pets — General
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Calgary-based Wag & Bright Supply Co. has entered a national distribution partnership with Pet Food Experts. This deal brings the pet oral care brand into the expansive network of independent retailers across the United States.
Why it matters
The partnership allows the company to transition from regional U.S. availability to a national footprint. It reflects a strategic commitment to supporting independent pet retailers through increased product accessibility.
Wag & Bright offers a specialized lineup of pet toothpaste, toothbrushes, and dental chews. The brand is now set to reach a network of 12,000 U.S. storefronts through its new partner.
The players
Wag & Bright Supply Co.
This Canadian-based company founded in 2021 focuses on oral health products for pets, including dental chews and brushing supplies.
Pet Food Experts
An established distributor that serves a vast network of over 12,000 pet retail locations throughout the United States.
Patrick Lima
As the vice president of sales, he leverages 20 years of pet industry experience to oversee the company's expansion and retail relations.
The details
Wag & Bright Supply Co. will utilize the Pet Food Experts infrastructure to supply its dental health products to independent stores nationwide. Patrick Lima, who brings 20 years of industry experience to the role, will manage the ongoing relationships with these new distribution and retail partners.
Timeline
Wag & Bright Supply Co. was founded in 2021.
The national distribution partnership was publicly announced on October 2, 2026.
Culture Shift
This partnership mirrors the wider shift toward premium, specialized pet health products that owners now prioritize as part of daily care. The move signals an evolution in how boutique brands compete for shelf space alongside established industry giants.
Pet owners can expect to see Wag & Bright products appearing on the shelves of more independent local pet retailers soon. This increased availability simplifies the process of purchasing dental hygiene supplies without relying solely on large-box chains.
The takeaway
Maintaining pet dental health is becoming easier for owners as boutique products gain wider retail distribution. Consumers should look for these professional-grade oral care tools at their preferred independent neighborhood pet shops.
Further reading
Discover more about the latest industry developments in our Pets — General section.
Source note: This article includes information reported by Petfood Industry Community.
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