Robert Jeffers Named Kerzner Wellness Director
The luxury hospitality firm has appointed Robert Jeffers to oversee global wellness and longevity strategy.
Updated on Oct. 2, 2026 in Wellness
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Kerzner International has promoted Robert Jeffers to the role of global director of wellness and longevity. He previously served as the director of wellness at Atlantis The Palm in Dubai.
Why it matters
The appointment highlights shifting luxury hospitality trends where wellness and longevity services are becoming central to the guest experience. This strategy aims to integrate high-end health programs into both new hotel developments and existing property renovations.
Kerzner International manages 4 distinct hospitality brands and plans to develop 100 Siro hotels. Jeffers previously managed a team of 70 people at his prior assignment.
The players
Robert Jeffers
He is the newly appointed global director of wellness and longevity at Kerzner International who previously managed wellness operations at Atlantis The Palm.
Kerzner International
This international developer and operator of luxury resorts and residences maintains a portfolio that includes the One&Only, Atlantis, Siro, and Rare Finds brands.
Zoe Wall
She served as the first global wellness director for Kerzner International starting in 2022 before moving to the AB Living Group in 2025.
The details
In his new global capacity, Robert Jeffers will oversee the wellness and longevity strategy across the company's entire portfolio, which includes the One&Only, Atlantis, Siro, and Rare Finds brands. His responsibilities involve embedding specialized wellness infrastructure into the planning phases of new hotel projects and the repositioning of existing locations.
Timeline
Zoe Wall served as the company's first global wellness director in 2022.
Robert Jeffers began his tenure at Atlantis The Palm in 2024.
Zoe Wall moved to AB Living Group in late 2025.
Robert Jeffers was promoted to the global director role on October 2, 2026.
A Longevity Hub is scheduled for One&Only Hudson Valley in 2028.
Health Landscape
This appointment follows the precedent set by the 2022 appointment of Zoe Wall as the firm's first global wellness director, signaling the institutionalization of the role. It reflects a shift toward incorporating longevity-focused medical and wellness services into luxury hospitality.
Guests can expect a more standardized integration of longevity and wellness programs across the company's international portfolio. Travelers may see these health-focused services expanded into property renovations and future hotel developments.
The takeaway
Luxury hospitality brands are increasingly pivoting from traditional spa services toward comprehensive longevity and wellness strategies. Future developments in this sector will likely prioritize long-term health outcomes over transient leisure experiences.
What happens next
The company is expected to open a Longevity Hub at the One&Only Hudson Valley location in 2028.
Further reading
For more information on trends in luxury health services, visit the Wellness section.
Source note: This article includes information reported by Spabusiness.
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