Organizations Called for Action Against Counterfeit Goods
A new report identifies over 4,500 dangerous product alerts circulating across European markets.
Updated on Oct. 2, 2026 in Consumer Goods
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Authorities and industry groups have launched a joint campaign to combat non-compliant products entering the European market. The Safety Gate 2025 report revealed a record number of alerts regarding hazardous items reaching consumers.
Why it matters
The current safety system is fragmented and overly reactive, allowing dangerous goods to reach the public before authorities can intervene. These non-compliant products also threaten fair competition for businesses operating legitimately.
The Safety Gate 2025 report documented over 4,500 dangerous product alerts across the region. Cosmetics and toys combined represented more than 50% of these total recorded alerts.
The players
European Safety Gate
This is an alert system designed to facilitate the rapid exchange of information between authorities and member countries regarding dangerous non-food consumer products.
The details
Dangerous and non-compliant items frequently infiltrate the European market via online marketplaces, social media, and various livestreaming services. Authorities currently face challenges because interventions typically occur only after these products have already reached or targeted unsuspecting consumers.
Timeline
The Safety Gate report covers data collected throughout 2025.
Market Landscape
This initiative attempts to close critical regulatory loopholes within the digital supply chain. It positions authorities against a rising wave of bad actors who use social media and livestreaming to bypass traditional retail safety checkpoints.
Shoppers should exercise caution when purchasing cosmetics and toys from social media platforms or third-party livestreaming services. These products are more likely to evade standard safety protocols compared to items sold through verified, established retailers.
The takeaway
Consumers can reduce their risk by sticking to well-known retail websites that maintain verified return and safety policies. Verifying the source of a product is essential when shopping through social media channels where oversight is limited.
Further reading
Learn more about the latest industry trends in Consumer Goods.
Source note: This article includes information reported by CosmeticOBS.
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Should online platforms be held responsible for the sale of non-compliant products?
