OpenAI Launched Virtual Try-On and Favorites Tools
ChatGPT introduced new fashion features to help users virtually try on clothing and save items in a personal library.
Updated on Oct. 2, 2026 in Fashion
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Do you trust AI-generated virtual try-on tools to help you make better online clothing purchases?
OpenAI has integrated new virtual try-on and favorites tools directly into ChatGPT. The update allows users to upload selfies and product images to see how apparel fits, while the favorites feature provides a way to organize saved items.
Why it matters
These tools streamline the online shopping experience by allowing consumers to visualize products before purchasing. The integration builds on existing retail partnerships to bring advanced fashion technology to a broader audience.
The new features operate using ChatGPT Images 2.5 and are available globally across all consumer plans. This follows Walmart's 2022 acquisition of Zeekit, which originally provided try-on technology for 270,000 items.
The players
OpenAI
An artificial intelligence research organization that developed the ChatGPT platform.
Walmart
A multinational retail corporation that integrated these fashion tools into its shopping experience.
The details
Users can access the functionality by selecting the 'Try on' option in shopping results or by uploading images directly into a chat. The favorites library enables shoppers to bookmark products and categorize them into specific folders for later reference.
Timeline
September 2022: Walmart introduced its Be Your Own Model virtual try-on service.
October 2025: Walmart announced Instant Checkout integration with ChatGPT.
August 2026: The Retail Technology Hot 100 list was launched.
October 2, 2026: OpenAI launched the new fashion tools for ChatGPT users.
Culture Shift
This development represents a major shift toward immersive AI-driven retail experiences, replacing static catalog browsing with dynamic visualization. The move mirrors a broader industry trend of integrating generative AI into everyday consumer shopping routines.
Shoppers can now preview clothing fits from home, potentially reducing the need for in-store returns. The favorites folder helps users manage their shopping budgets by organizing potential purchases before they make a final commitment.
The takeaway
Users should leverage the new favorites folders to track items across different shopping sessions, which can help in price comparison over time. Visualizing garments through the virtual try-on tool is best used as a supplemental guide to understanding general fit and style.
Further reading
For more information on the evolving trends in digital apparel, visit the Fashion section.
Live Poll
Do you trust AI-generated virtual try-on tools to help you make better online clothing purchases?
