Norstat Rebranded Recently Acquired Global Businesses
The research firm has integrated Offerwise, National Sample, and Sample Solutions under one unified identity.
Updated on Oct. 2, 2026 in Business Strategy
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Norstat has officially rebranded three of its previously acquired firms to operate under the Norstat name. This move marks the final step in the integration process for the company's international operations.
Why it matters
The consolidation aims to streamline the organization's identity following a series of strategic international acquisitions. By unifying these entities, the firm simplifies its brand presence for its global client base.
The firm now maintains panels of 14 million respondents and conducts active business operations in 45 countries. The rebranding concludes the integration of the three separate entities acquired over the past two years.
The players
Norstat
Norstat is a Norway-based data collection company that provides research services to clients across Europe and the Americas.
Offerwise
Offerwise is a market research firm headquartered in Brazil that was acquired by Norstat.
National Sample
National Sample is a research entity that was integrated into the Norstat organization following its acquisition in 2026.
Sample Solutions
Sample Solutions is a global data provider that became part of the Norstat portfolio in 2025.
The details
The integration brings Offerwise, National Sample, and Sample Solutions fully under the Norstat umbrella. These companies were purchased between summer 2025 and early 2026, setting the stage for the unified brand rollout.
Timeline
Sample Solutions was acquired by Norstat in the summer of 2025.
Norstat acquired Offerwise in early 2026.
The firm completed the acquisition of National Sample in March 2026.
The rebranding of the three businesses became effective on October 2, 2026.
Market Landscape
This consolidation follows the broader market trend of research providers merging to achieve greater scale and regional reach. By unifying these entities, Norstat is better positioned to compete as a consolidated service provider against other international research firms.
Clients of the previously separate firms will now access services exclusively through the Norstat brand. This transition simplifies the vendor management process for global companies working with these research panels.
The takeaway
The move reflects a long-term strategy to build a unified global presence in the competitive data collection market. Clients should expect a consistent brand experience across all previously acquired regions and service lines.
Further reading
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