LIA Sports Announced Inaugural Award Winners
The LIA Sports competition recognized top global creative projects with a series of statue honors.
Updated on Oct. 2, 2026 in Other Sports
The inaugural LIA Sports competition concluded with the announcement of winners across multiple categories. VML Poland secured the top honor, while Ogilvy Taipei received recognition for its collaborative work.
Why it matters
The new competition aims to highlight the creative intersection between sports branding and marketing campaigns. These awards set a benchmark for excellence in professional sports-related advertising.
The inaugural competition distributed 21 total statues including one Grand LIA and nine Bronze statues. A jury also selected 15 individual projects to receive Finalist designations.
The players
Ogilvy Taipei
This is a creative agency based in Taipei that was awarded a Bronze Statue for its work on The Switch Hit project.
VML Poland
This is a Poland-based creative agency that won the inaugural Grand LIA for its Lucky Fan Index campaign.
Shannon Washington
She served as the jury president and led the panel that selected the winners and finalists.
The details
VML Poland claimed the top prize, the Grand LIA, for its Lucky Fan Index project developed for Wisła Kraków FC. Meanwhile, Ogilvy Taipei earned a Bronze Statue for The Switch Hit, a campaign created in partnership with Mikkeller and Ugly Half Beer.
Timeline
The results were announced in October 2026.
Season Trajectory
The introduction of the LIA Sports competition signals a growing focus on the creative industry within the global sports marketing ecosystem. This development formalizes the competitive landscape for agencies vying for prestige in the sports media sector.
The winning projects demonstrate how agencies are leveraging data, such as the Lucky Fan Index, to drive fan engagement for professional clubs. This competition highlights the specific campaigns and agency partnerships currently dominating the creative sports advertising market.
The takeaway
Creative excellence in sports marketing is increasingly quantified through prestigious industry honors like the LIA statues. Professionals in the field can monitor these winners to identify emerging trends in fan engagement and brand storytelling.
Further reading
For more on the latest developments in international athletic recognition, visit Other Sports.
Source note: This article includes information reported by Campaign Brief Asia.
