Isle of Wight Distillery Launched Mermaid Winter Gin
The English distillery has expanded its U.S. presence by bringing its seasonal 16-botanical spirit to American consumers.
Updated on Oct. 2, 2026 in Cocktails
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The Isle of Wight Distillery has introduced its Mermaid Winter Gin to the U.S. market. This marks the fourth expression from the brand now available to domestic buyers.
Why it matters
The expansion brings a new seasonal spirit to the U.S. market that focuses on a complex blend of botanicals. It offers consumers an alternative option within the growing craft gin category.
The gin is bottled at 40% alcohol by volume and retails for $34.99 per 750ml bottle. It is currently available for pre-order with shipping reaching over 30 states.
The players
Isle of Wight Distillery
An English spirits producer known for its coastal-inspired brand, Mermaid Gin.
Southern Glazer's
A prominent American wine and spirits distributor that facilitates market access for international brands.
The details
Distilled on the Isle of Wight in England, the gin features a flavor profile incorporating figs, grapes, cassia, orange peel, and honey. Southern Glazer's serves as the official distributor for the product within the United States.
Timeline
Shipping for U.S. pre-orders is scheduled to begin in October 2026.
Culture Shift
This release reflects the broader expansion of premium craft spirits in the global market as distillers leverage unique local botanicals to differentiate from mass-market brands. It follows the trend of craft brands seeking to capture domestic market share through specialized seasonal offerings.
Consumers in over 30 states can now pre-order the spirit online to add to their home collections. While the initial phase focuses on direct shipping, retail distribution is also expected to begin shortly in ten specific states.
The takeaway
This seasonal spirit highlights the importance of unique ingredients like figs and honey in modern craft distilling. Interested buyers should note that regional retail availability is expanding alongside the direct-to-consumer shipping options.
Further reading
For more information on seasonal spirits and industry trends, visit the Cocktails section.
Source note: This article includes information reported by The Spirits Business.
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Are you planning to purchase new seasonal spirits for your home entertaining this year?
