Fall Creek Farm Secured Easy Rose Raspberry Rights
The firm signed an exclusive agreement to propagate and sell the Easy Rose raspberry variety developed by Lucchini Berries.
Updated on Oct. 2, 2026 in Organic Food
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Fall Creek Farm and Nursery has entered an exclusive licensing deal for the Easy Rose raspberry. The agreement tasks the company with nursery production and commercialization of the fruit following years of international variety testing.
Why it matters
This partnership aims to accelerate the growth of Fall Creek Farm and Nursery within the global raspberry and blackberry market. By leveraging established genetics, the firm seeks to expand its specialty fruit portfolio.
The Easy Rose raspberry features fruit averaging more than 7 grams in weight. The variety supports harvest within 90 to 100 days after transplanting in primocane production systems.
The players
Fall Creek Farm and Nursery
This agricultural company specializes in nursery production and the development of various fruit varieties.
Lucchini Berries SRL
Based in Verona, Italy, this entity is responsible for the breeding and development of the Easy Rose raspberry.
Elisa and Alessandro Lucchini
These individuals are the developers behind the Easy Rose raspberry variety.
The details
Fall Creek Farm and Nursery will manage the multiplication and commercial distribution of the berry variety in territories where trials have proven successful. The company intends to continue evaluating the variety in additional regions following its multi-country trial period.
Timeline
October 2, 2026: The partnership agreement was formally announced.
June 2026: Fall Creek previously acquired the firms Berryplant and Berrytech.
Culture Shift
This deal reflects the consolidation of global berry genetics markets as major firms seek exclusive control over proven proprietary varieties. By securing rights to established fruits, companies are positioning themselves to dominate international commercial supply chains.
Consumers may see increased availability of the Easy Rose variety in international produce markets as commercialization ramps up. The shift in propagation rights could influence which raspberry varieties are eventually stocked by local retailers.
The takeaway
Proprietary genetics are increasingly driving competition in the global fresh fruit trade. Growers and retailers now rely on these exclusive agreements to standardize the size and harvest cycles of high-demand berries.
Further reading
Learn more about industry developments in Organic Food.
Source note: This article includes information reported by Freshplaza.
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